对外经济贸易大学：《营销学原理》课程教学资源（授课教案，2007）Session 04 Business Buying Behavior

对外经济贸易大学：《营销学原理》课程教学资源（授课教案，2007）Session 02 Environment and Opportunities

对外经济贸易大学：《营销学原理》课程教学资源（授课教案，2007）Session 01 Marketing - Managing profitable CR

对外经济贸易大学：《营销学原理》课程教学资源（教学大纲，2004-2005）

对外经济贸易大学：《营销学原理》课程教学资源（试卷习题）2003-2004期末考试试卷（A卷）试卷

对外经济贸易大学：《营销学原理》课程教学资源（试卷习题）2002-2003期末考试试卷（A 卷）答案

对外经济贸易大学：《营销学原理》课程教学资源（试卷习题）2002-2003期末考试试卷（A 卷）试卷

I. Sales Promotion I. Sales Promotion II. Public Relations II. Public Relations

I. The Communication Process I. The Communication Process II. Integrated Marketing II. Integrated Marketing Communications Communications III. Advertising III. Advertising

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices