Lecture 5: Marketing Research Lecture Objectives Research- Why? Processes Involved Analysis Reporting

I. The Communication Process I. The Communication Process II. Integrated Marketing II. Integrated Marketing Communications Communications III. Advertising III. Advertising

Lecture 4: Marketing Strategy and Planning Lecture Objectives Planning -role/questions/processes? Strategy -components and measurement

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

I. The Company I. The Company’s Microenvironment Microenvironment II. The Company II. The Company’s Macroenvironment Macroenvironment III. Responding to the III. Responding to the Marketing Environment Marketing Environment

《市场营销英语》课程教学课件（PPT讲稿）Unit 01 Introduction to Core Marketing Concepts（Marketing English）

复旦大学：《学术英语（管理科学）Academic English for Business》学术英语综合素养教学课件_Unit 2 Marketing Text A The business of marketing

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch