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The Multiplier Process as Market Exchange Process A Contribution to the Micro Foundation of Keynesian Macroeconomics Abstract Traditional equilibrium analysis has been incorrectly founded once an \ordering issue\ is concerned. To circumvent this problem, the autonomous demand, which has been missed in traditional microeconomic analysis, has to be introduced into the system as a starting point of a sequence of market exchanges. Following this direction, Keynes's multiplier analysis can also be viewed as a description of the process through which market exchanges are generated. Further
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Chapter 2 Basic Analytical Tools 1. General Equilibrium Analysis一般均衡法 1) GEA means analyzing two or more than two related markets at the same time(eg. Export Market and Import Market, Goods Market and Factor Market) 2) We usually use the PPF and CICas the basic tools in the general equilibrium analysis of international trade
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Main Contents The CAPM's Assumptions · Market equilibrium The Capital Market Line (CML) The Security Market Line (SML) The market model The Security Characteristic Line (SCL) The Capital Allocation Line (CAL)
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The Capital Market Public Issue Privileged Subscription Regulation of Security Offerings Private Placement Initial Financing Signaling Effects The Secondary Market
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Imperfect Competition & Market Power Characteristics of Oligopoly Collusion vs. Competition Kinked Demand Curve Model Game Theory Characteristics of Monopolistic Competition Profits and Losses of the Monopolistic Firm Long-Run Equilibrium of Monopolistic Competitive Market Monopolistic vs. Perfect Competition Comparison and Contrast between Four Types of Market Structure Standards Wars
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1 What Is Economics 2 Needs and Wants 3 Supply and Demand 4 Consumer Market In China   5 What Is International Business? 6 Brief History of Business 7 Business Environment 8 What is Production 9 Factors of Production 10 Product Life Cycle 11 PRODUCT ADAPTATION AND PRESENTATION 12 PRODUCT PACKAGING AND LABELING   13 INTERNATIONAL MARKET RESEARCH 14 MARKET SELECTION 15 FREE TRADE 16 TARIFF BARRIER 17 Non-Tariff Barrier 18 Trade Fairs   19 The World Trade Organization   20 What is Exporting 21 Export Procedure 22 Export Product   23 Export Marketing 24 Export Marking 25 Export Communications 26 Export Documentation 27 Export Contract 28 Export Pricing 29 Money 30 The Story of Banking   31 Documentary Collection 32 Documentary Credit 33 The Story of Transport 34 Ocean Freight 35 Air Transport 36 The Story of Insurance
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The Market Forces of Supply and Demand Supply and Demand are the two wordsthat economists use most often. Supply and Demand are the forces thatmake market economies work. Modern microeconomics is about supply,demand and equilibrium
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Session 1   Overview of Marketing and Marketing Management Session 2   Environment and Opportunities Session 3   Consumer Buying Behavior Session 4   Business Buying Behavior Session 5   Marketing Information System and Marketing Research Session 6   Measuring and Forecasting Market Demand Session 7   Strategic Planning and Marketing Process Session 8   Market Segmentation, Targeting, and Positioning Session 19   Market Plan Implementation and Control Session 10   Product, Service and Product Development Session 11   Product Life-Cycle and Brand Development Session 12   Pricing Considerations and Approaches Session 13   Pricing Strategies Session 14   Distribution Channel Designing and Management Session 15   Wholesaling, Retailing, Online Marketing and Logistics Session 16   Integrated Marketing Communications and Advertising Session 17   Sales Promotion and Public Relations Session 18   Personal Selling, Sales and Customer Relationship Management
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Market Portfolio-Portfolio of all assets in the economy. In practice a broad stock marke index, such as the S&P Composite, is used to represent the market. Beta- Sensitivity of a stock's return to the return on the market portfolio
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• Introduction • The welfare economics of market power • Profit Maximization • Perfect Competition • Efficiency • Market Power • Market Power and Public Policy • Theory of the firm • Neoclassical theory of the firm • Why do firms exists? • Limits to firm size • Do firms profit maximize? • Summary
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