Chapter 5 presents the material in a way that illustrates the core principle of the textbook, that marginal benefits should equal marginal costs The chapter presents the demand curve as derived from marginal benefits. Chapter 6 presents the supply curve as derived from marginal costs These two chapters provide the details behind the principle that Mc- MB and give students a solid

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1.使用范围:第一章导论 2.要考核的知识点:供求理论; 影响需求的因素; 需求弹性及其与企业收入的关系

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第1节引言 供应链管理的含义 供应链管理: Supply chain Management 供应链:是在相互关联的部门或业务伙伴之间所发生 的物流、资金流和信息流、覆盖从产品(或服务)设计 原材料采购、制造、包装到支付给最终用户的全过程

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目录 1.货币及其分类 2.货币供给与中央银行 3.商业银行 4.货币需求函数 5.货币市场均衡 6.本章小结