There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the list below Packaging Personal selling Point of sale advertising Public relations licity Sales literature Showrooms Sponsorship Telephone sales Trade fairs and exhibitions Word of mouth
3.1 Telephone techniques Listening You'll hear part of a talk in which a training officer is giving advice to some trainees on telephone techniques. Listen to the recording and fill the gaps in this summary: 1. Identify yourself by giving your name and your in the company
18.1 Making predictions ( Language in use Read this article. Where do the sentences in the box belong? a soon, every business will have a website where it can advertise its products b business will certainly reduce their costs by using the Internet c The number of users is growing steadily at 10% a month
Unit 14 Entertaining 14.1 Taking a guest to dinner (1) Language in use Read this text. Where do the sentences in the box belong? If you arrive at a restaurant before your host, wait at the bar B If you're not sure you can go, call and explain your situation
