Chapter Objectives: This chapter provides a way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure

Chapter Objective This chapter discusses currency and interest rateswaps, which are relatively new instruments forhedging long-term interest rate risk and foreignexchange risk

Chapter Objective: This chapter discusses both the primary and secondary equity markets throughout the world

Chapter Objective: This chapter serves to begin our discussion of world financial markets and institutions

Chapter Objectives: This chapter serves to introduce the student to the institutional framework within which exchange rates are determined. This chapter lays the foundation for much of the discussion throughout the remainder of the text, thus it deserves your careful attention

广东财经大学：经济学院《国际物流与供应链管理》课程教学大纲

广东财经大学：经济学院《国际物流与供应链管理》课程教学大纲

广东财经大学：国际商学院《营销管理》课程教学大纲

一、单项选择题 1.将“乌鸡白凤丸”译作“Black Cock and White Phoenix Pill”不符合优秀品牌的哪个条件? A.合法性 B.区别性 C.启发性 D.简便性

第一节 国际营销渠道管理 第二节 国际产品策略 第三节 目标市场营销 第四节 产品定价策略 第五节 品牌战略