⚫ 电子邮件基础知识 ⚫ E-mail的协议 ⚫ 电子邮件客户端软件 ⚫ 邮件服务器 ⚫ 电子邮件系统的安全与发展

12.1网络交易风险和安全管理的基本思路 12.2客户认证技术 12.3防止黑客入侵 12.4网络交易系统的安全管理制度 12.5电子商务交易安全的法律保障

Chapter 1 Introduction of Electronic commerce 1. 1 Development of Electronic Commerce(e-commerce 1.1.1 Histor Throughout history, attempts to promote new means of communication were simply means with which to increase opportunities for ease, efficiency and security. The foundations on which electronic commerce is based started 125 years ago with the use of telegraph

7.1网络营销的市场细分 7.2网络营销的目标市场定位 7.3网络营销的品牌策略 7.4网络营销的定价策略 7.5网络营销的渠道策略 7.6网络营销的服务策略 7.7移动电子商务营销策略

Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global

10.1传统的支付方式 10.2电子支付 10.3国际上通行的两种电子支付安全协议 10.4网上银行 10.5电子支付中存在的问题

Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

2.1为什么研究电子商务发展战略 2.2电子商务发展环境 2.3政府电子商务发展战略 2.4企业电子商务战略

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter 11 Electronic Commerce logistics 11.1 The Overall Electronic Commerce Logistics 11.1.1 The Logistics And the Logistical System Interest in the Internet has changed so drastically in recent years that one can speak of a universal breakthrough. The remarkable increase in users can be attributed mainly to the appeal of the World Wide Web, the Internet feature that is enjoying the greatest growth. There is some