Marketing Management Review of Last Session/Housekeeping New Developments Brand Management Pillars Positioning'via the pillars NPD 8 stage process v Landrover practice Case Exercise Questions/Reading for next week

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

beetroot, 125 additives and process chemicals, 52 blanch air lift dryers, 83 dicing, 126 air separation, 228 apples, 170 peeling, 126 dryers, 174 ratio, 126 preparation, 172 sizing and selection, 126 ratio, 174

Distillation Summary Distillation is a widely used separation process. The separation is based on the volatility difference of the components to be separated

1. fashion 2.bother 3. random 4. cuff 5. process 6. pretty 7. restaurant 8.prefer 9. expensive 10.Europe

New knowledge Triangle phase equilibrium diagram cross flow process mass balance in triangle diagram

1. 1 Promotion of exports from developing countries to the European Union(EUand other industrialized countries-al n overview Supplying safe and high quality foods is more important than ever, as importers of food products demand safe food in compliance with strict hvgiene rules Quality improvement, however, is a continuous process The present concems in quality with respect to insects, extraneous matter, moisture, ash, micro-organisms insects, mites, mycotoxin, pesticide residues, heavy metals, non permitted colors, animal excreta, etc. will be

许多项目管理者,在根本不可能完成的最后期限下苦苦挣扎。系统交付后,又花许多时间去维护该系统。原因:项目管理太弱。 3.1管理的范围 有效的项目管理集中于3个P上:人员( People)、问题(Problem)和过程(Process)。其中人员是第一位的。软件工程是人的智力密集的劳动,忽视了这一点就不可能成功?

Suppose that two aerial routes--one Eastbound and one Northbound--cross at an altitude of 35,000 feet at junction(Figure 1). In the absence of air-traffic control, the times at which eastbound planes would arrive at the junction would reflect a Poisson process with parameter(per minute)

Explain or explore something, (e. g, process of make a machine, the causes of a natural or ocial phenomenon, the planning of a project, or a solution of a problem) Description mainly deal with appearance and feelings, and narration with events and experiences, unlike the two, the exposition mainly deals with relationships as well as processes