Chapter 5 Electronic commerce information's search and selection In physical markets, consumer search activities include reading advertisements, calling endors, and visiting stores. In a virtual marketplace, all these activities seem to converge into Web searches and Web browsing. Not surprisingly, search services are the first market infrastructure to be built in the electronic marketplace
Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital
Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global
