I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

Learning Objectives Understand the importance of good project risk management Understand what risk is and describe different tolerances for risk Describe each of the processes involved in project risk management

– Ch.15 Financial Forecasting and Working Capital Policy – Ch.16 The Management of Cash and Marketable Securities – Ch.17 Management of Accounts Receivable and Inventories

Launch Gate So the main ob jectives of this training are Brief history and background of Ipm Lotus notes Explain how to use IPM IT Tools(Inoplan) starting a pro ject managing a pro ject in Inoplan viewing pro jects in inoplan Post launch Evaluation procedure IPM support(network; Info Feedback) Project management ( Jane Turner Risk Management(Mike Trevethan, yalin Xu)

Session 1 　 Overview of Marketing and Marketing Management Session 2 　 Environment and Opportunities Session 3 　 Consumer Buying Behavior Session 4 　 Business Buying Behavior Session 5 　 Marketing Information System and Marketing Research Session 6 　 Measuring and Forecasting Market Demand Session 7 　 Strategic Planning and Marketing Process Session 8 　 Market Segmentation, Targeting, and Positioning Session 19 　 Market Plan Implementation and Control Session 10 　 Product, Service and Product Development Session 11 　 Product Life-Cycle and Brand Development Session 12 　 Pricing Considerations and Approaches Session 13 　 Pricing Strategies Session 14 　 Distribution Channel Designing and Management Session 15 　 Wholesaling, Retailing, Online Marketing and Logistics Session 16 　 Integrated Marketing Communications and Advertising Session 17 　 Sales Promotion and Public Relations Session 18 　 Personal Selling, Sales and Customer Relationship Management

◼ Importance of a good communication ◼ Project Communication Management Process ◼ Communication Planning (沟通计划编制) ◼ Information Distribution (信息发送) ◼ Performance Reporting (绩效报告) ◼ Administrative Closure (管理收尾) ◼ Suggestions for improving project communications

Chapter 20-Learning Objectives Understand the philosophy of total quality management(TQM) Be able to distinguish between defect prevention and defect detection strategies for the management of qualit Be able to distinguish random variation from assignable variation Understand the fundamentals of statistical process control charts

◼ Importance of Project Schedules ◼ Project Time Management Process ◼ Activity Definition ◼ Activity sequencing ◼ Activity duration estimating ◼ Schedule development ◼ Schedule control

◼ What is Project Scope Management? ◼ Project Initiation ◼ Methods for Selecting Projects ◼ Net Present Value Analysis, ROI, and Payback Analysis ◼ Weighted Scoring Model ◼ Project Charters ◼ Scope Planning ◼ The Scope Statement ◼ Scope Definition ◼ The Work Breakdown Structure ◼ Approaches to Developing Work Breakdown Structures ◼ Scope Verification and Scope Change Control

Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting