一、商务谈判人员的个体素质 二、商务谈判人员的群体构成 三、商务谈判人员的管理

Objectives Course Organization Tasks of Marketing Major Concepts Tools of Marketing Marketplace Orientations Marketing's Responses to New Challenges

Product Characteristics Building Managing the Product Mix& Product Lines Brand decisions Packaging& Labeling

Types of Costs Fixed Costs Variable costs (Overhead) Costs that don°t Costs that do vary vary with sales or directly with the production levels level of production

Objectives a Retailing n Wholesaling a Market logistics

Objectives Developing Managing an Advertising Program Deciding on Media Measuring Effectiveness Sales Promotion Public relations

High Performance Business Set strategies to satisfy key. Stake- holders By improving Processes critical business and Resources aligning a Organization

Research Approaches observational Focus-group Survey Behavioral Experimental C2000 Prentice Hall

Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth edition Philip Kotler

Analyzing Competitors Objectives Strategies Competitor Actions Reaction Patterns Strengths Weaknesses