复旦大学：《传播学概论》课程教学资源（大纲讲义）绪论（主讲：廖圣清）

复旦大学：《传播学概论》课程教学资源（阅读资料）媒介的碎片化使用_媒介使用概念与测量的再思考

Chapter 17-Learning Objectives Build polynomial regression models to describe curvilinear relationships Apply qualitative variables representing two or three categories Use logarithmic transforms in constructing exponential and multiplicative models Identify and compensate for multicollinearity Apply stepwise regression

复旦大学：《传播学概论》课程教学资源（阅读资料）大学生的媒介使用_社会接触和国家印象_以刻板印象为研究视角

Chapter 16 Learning Objectives Obtain and interpret the multiple regression equation Make estimates using the regression model: Point value of the dependent variable,y Intervals: Confidence interval for the conditional mean of y Prediction interval for an individual y observation

Chapter 14-Learning objectives Differentiate between nonparametric and parametric hypothesis tests Determine when a nonparametric test should be used instead of its parametric counterpart Appropriately apply each of the nonparametric methods introduced o 2002 The Wadsworth Group

复旦大学：《传播学概论》课程教学资源（阅读资料）20世纪90年代的西方大众传播学研究

Chapter 13-Learning objectives Explain the nature of the chi-square distribution Apply the chi-square distribution to Goodness-of-fit tests Tests of independence between 2 variables Tests comparing proportions from multiple populations Tests of a single population variance o 2002 The Wadsworth Group

Chapter 10-Learning Objectives Describe the logic of and transform verbal statements into null and alternative hypotheses Describe what is meant by Type I and Type Il errors Conduct a hypothesis test for a single population mean or proportion

复旦大学：《传播学概论》课程教学资源（作业分析）短视频分析