较大的市场空缺提供较多的价值创造机会 但是可抓取的价值相为较小。 这种情势对于较弱小的竞争者来说较有吸引力 译注∶当市场空缺大时,小小的一杯羹就足以养活一家小公司 ,但能获取的利润很小,因为许多小公司会不计一切投入竞争 如近十年来的计算机外设产业,中小企业林立,但是其中甚 少有可获取高利润者

较大的市场空缺提供较多的价值创造机会, 但是可抓取的价值相为较小。 这种情势对于较弱小的竞争者来说较有吸引力。 译注∶当市场空缺大时,小小的一杯羹就足以养活一家小公 司,但能获取的利润很小

Many markets are such that a firm needs several resources to success Resources can be brought together in several ways Self-development acquire/be acquired

More openness allows more value creation but less value capture More attractive for weaker players

In general, you can not expect to capture any value if you do not create any Getting\paid to playis an exception, but is unlikely to yield very high profits

Many markets are such that a firm needs several resources to success Resources can be brought together in several ways

在产品品质难以辨别的市场中,企业声誉的影响力 可持续非常久。 如果产品品质很重要的话,竞争优势也会持续非常 久

In markets where quality is hard to observe, reputations last a long time If quality is important, competitive advantages tend to be long-lived

损益表和资产负债表对于辨识资源 可能会有所帮助。 即使 一有一些未知的优势无法从会计报 表上看出 一琐碎的细项太多

“Relationship”-resources develop slowly The properties preventing imitation hamper transferability