1、 品牌含义、品牌策略和品牌建设 2、 市场分析、竞品分析和市场定位 3、 产品定位、产品设计和销售渠道

复旦大学：《媒介与社会性别 Media and Gender》课程教学资源（本科生）授课大纲

《媒介与社会性别 Media and Gender》本科课程参考文献_Mackinnon_FeminismMarxismChp1（2）

《媒介与社会性别 Media and Gender》本科课程参考文献_Scott_GenderUsefulCat-1

《媒介与社会性别 Media and Gender》本科课程参考文献_Mohanty_UnderWesternEyes

复旦大学：《运营管理》教学案例_1密苏里新闻学院

一、消费者洞察的理念和方法 二、影响消费者购买行为的四大因素 三、消费者信息获取、表达方式和聚合形态

复旦大学：《广告策划与创意》课程教学课件_第一部分 数字时代的营销传播环境——基于媒介变革、受众变化广告创新的理论思考和对策

The central premise of this issue of the WAKE FOREST LAW REVIEW is that popular media1 can influence behavior in ways that implicate the segments of the legal system that impose liability on those who cause harm to others.2 This Article considers another type of influence that can be traced to popular

During the twentieth century, virtually all western democracies saw growing media concentration as a threat to freedom of the press and to democracy. Most adopted laws to support press diversity, whether through competition (antitrust and media specific) laws or subsidy arrangements, often subsidies targeted specifically to support weaker competing