1、营销渠道是什么(What is the nature of marketingChannels)? 2、公司在设计、管理、评价和修正其渠道时将面临什么决策(What decisions do companies face in designing,managing, evaluating, and modifying their channels)? 3、渠道的动态发展趋势是什么(What trends are takingplace in channel dynamics)? 4、如何管理渠道的冲突(How can channel conflict bemanaged)?