Grammar 英语中的谓语动词在人称和数方面必须和主语保持一! He is standing over there, reading an English novel. The police have found out who the murderer is. 谓语动词必须和主语保持人称和数的一致,这是一个总 原则,运用时还要掌握一些具体的规则
1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products
1. Unit 1 Life and logic Text A Love and logic: The story of a fallacy 2. Unit 2 Secrets to beauty Text A The confusing pursuit of beauty 3. Unit 3 Being entrepreneurial Text A Fred Smith and FedEx: The vision that changed the world 4. Unit 4 Nature: To worship or to conquer Text A Achieving sustainable environmentalism 5. Unit 5 Why culture counts Text A Speaking Chinese in America 6. Unit 6 Gender equality Text A The weight men carry 7. Unit 7 Energy and food crises Text A The coming energy crisis
1. Unit 1 Language in mission Text A An impressive English lesson 2. Unit 2 College — The ladder to success? Text A The humanities: Out of date? 3. Unit 3 Discovery of a new life stage? Text A Journey through the odyssey years 4. Unit 4 Dance with love Text A College sweethearts 5. Unit 5 The money game Text A Spend or save–The student’s dilemma 6. Unit 6 Less is more Text A Door closer, are you? 7. Unit 7 Women: Making a difference Text A Women at the management level
1) provide some clues to what makes a Nobel Prize Winner. 2) give guidance to learners to listen and talk about famous person. 3) provide students with new words and expressions 4) learn how to analyze word formation 5) ask learners to write in a chronological sequence
1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch
