1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

Chapter Objective: This chapter continues discussion of international capital markets with a discussion of the structure of the international bond market

➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

《货币银行学 Economics of Money and Banking》课程教学资源（经典文献）The Market for Lemons_Quality Uncertainty and the Market Mechanism

Handout 12: Plants with right half-plane zeros Eric Feron March 15, 2004 The worst of all (but they exist)! Example: The Star Market vs. Home Depot dilemma Star Market cart: Casters mounted under cart front. used to steer cart rear deviation y from reference lane

Competitive equilibrium Local analysis Complete compete market Monopoly

Predictions and applications CAPM: in market equilibrium, investors are only rewarded for bearing the market risk; APT: in the absence of arbitrage, investors are only rewarded for bearing the factor risk Applications: ---professional portfolio managers: evaluating security returns and

Chapter Six Monopoly : Market Power 垄断：市场力 Chapter 7 Monopolistic Competition (垄断竞争市场) Chapter 8 Oligopoly (寡头市场) Chapter 9 Game Theory