Asthma is a Major Public Health Problem Nearly 5 million children have asthma(6.9% of children under 18) It is one of the most common chronic childhood illnesses It is a leading cause of school absences
Definitions Seizure(发作): sudden attack, spasm,or convulsion, as in epilepsy or another disorder Epileptic seizure(癫痫样发作): transient episode of abnormal and excessive neuronal activity in the brain that is apparent either to the subject or an observer
市场渗透: increase sales to present customers with current products. How? Cut prices, increase advertising, get products into more stores. 市场开发: develop new markets with current products. How? Identify new demographic or geographic markets
Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places
Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals