I. Elasticities of Demand Own Price Elasticity Elasticity and Total Revenue Cross-Price Elasticity Income Elasticity II. Demand Functions

I. Production Analysis Total Product, Marginal Product, Average Product Isoquants Isocosts Cost Minimization II. Cost Analysis

I. Market Structure Measures of Industry Concentration II. Conduct Pricing Behavior Integration and Merger Activity III. Performance Dansby-Willig Index Structure-Conduct-Performance Paradigm IV. Preview of Coming Attractions

I. Conditions for Oligopoly? II. Role of Strategic Interdependence III. Profit Maximization in Four Oligopoly Settings Sweezy (Kinked-Demand) Model Cournot Model Stackelberg Model Bertrand Model

I. Basic Pricing Strategies Monopoly & Monopolistic Competition Cournot Oligopoly II. Extracting Consumer Surplus Price Discrimination  Two-Part Pricing Block Pricing  Commodity Bundling III. Pricing for Special Cost and Demand Structures

I. Market Failure Market Power Externalities Public Goods Incomplete Information II. Rent Seeking III. Government Policy and International Markets

一、市场机会的含义 市场机会是由消费者尚未满足的需求而形成的，对企业经营发展相对有利的时机与条件

一、市场开发的主要任务 为企业寻找新的市场领域、投资方向和设计进入方案。 1、发现潜在需求； 2、开发适销产品； 3、设计进入方案

一、市场拓展的主要任务 市场拓展即为在扩大产品销量和扩大企业市场份额方面所进行的决策与策划。 1、确定目标受众； 2、策划促销活动； 3、培养忠实顾客

一、会计报表的概念 （一）会计报表的概念 会计报表是将日常的会计核算资料进行加工、整理、汇总，以 货币为计量单位，利用一定的表格形式，定期综合反映各单位一定 时期内的财务状况、经营成果、现金流量的书面报告文件。 财务会计报告是由会计报表、会计报表附注和财务情况说明书 组成