In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

1 What do I have to do? （1)Background information （2)phrases and sentences

Objectives Focus Warming up 14.1 Selling and buying 14.2 The sales process 14.3 Selling your own product 14.4 Negotiation on the phone 14.5 Getting it right in negotiations 14.6 Negotiation an international deal Sum up Assignments

13.1 The ideal job 13.2 Applying for a job 13.3 Interviews 13.4 The real thing

I. Review 1. Taking part in a meeting a. Find out what the other people think: Mr. Smith

Objectives Focus Warming up 9.1 Did you have a good journey? 9.2 Hotels and accommodation 9.3 Organizing a conference Sum-up Assignment

《电子商务概论》课程教学资源（PPT课件讲稿）第6章 网络营销

《电子商务概论》课程教学资源（PPT课件讲稿）第5章 网络经济

Objectives Focus Warming up 5.1 Getting to know the workplace 5.2 Different kinds of companies 5 .3 Company organization 5.4 Company developments 5 .5 Working with others Sum-up Assignment

《电子商务概论》课程教学资源（PPT课件讲稿）总复习