Unit 10
Unit 10
Marketing
Marketing
The Marketing Mix
The Marketing Mix
O In this part, you'll ◆ Learn about the“4 PS and“4Cs?of marketing Look at some familiar products and how they are marketed Promote a product with what you learned about marketing
In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing
What are“4Ps
What are “4Ps”?
4PS Product Price ◆ Place ◆ Promotion
“4Ps” Product Price Place Promotion
Product: the goods or the service that you are marketing
Product: the goods or the service that you are marketing
It includes Image design qualit ity reliability features and benefits
It includes: • image • design • quality • reliability • features and benefits
O Features and benefits make the product unlike any of the competing products
Features and benefits make the product unlike any of the competing products
Price making it easy for the customer to buy the product
Price: making it easy for the customer to buy the product