1. Reasons for Issuance of Long￾Term Liabilities Debt financing may be the only availablesource of funds. Debt financing may have a lower cost. Debt financing offers an income taxadvantage. The voting privilege is not shared. Debt financing offers the opportunity forleverage

information needs. Questions will be raised as to examples of external users and internal users and their different information needs. Then differences of financial accounting and managerial accounting will be discussed. Financial accounting is the information accumulation, processing, and communication system designed to satisfy the investment and credit decision-making information

Course Nature This course is designed for undergraduate students majoring in accounting and auditing. It is arranged in the fourth or fifth semester. It is aimed to enhance students’ ability both in western accounting knowledge and professional English, and to improve competitive for their job

1. Concepts of income Intermediate Accounting 4 The Income Statement and Income Recognition Capital Maintenance Concept Under this concept, corporate income for a period of time is the amount that may be paid to stockholders during that period and still enable the corporation to be as well off at the end of the period as it was at the beginning

一、为什么要进行市场细分 二、根据什么尺度进行市场细分 三、如何评估每个细分市场 四、选择何种细分市场作为目标市场 五、如何在目标市场上对产品定位

一、面临的问题 由于公司波食特儿童麦片的主要竞争对手克罗格公司在 1989年增加了广告及对零售商 的资助，使波食特儿童麦片的销售额下降了 12%。 问题的实质是，为取得相对竞争优势，需要为 1991 年的市场营销制定促销组合方案。 重点是确定广告、零售商资助及产品包装内礼品的方案

一、市场营销信息的重要性 准确、及时的市场营销信息是市场营销决策的基础. 在获取市场营销信息方面存在的问题

通过本章学习,理解企业会计信息披露的基本原则 与内容,掌握会计报表附注的功能及内容,了解中期报 告的主要内容,了解财务情况说明书的功能及内容

一、了解企业财务会计报表的构成 二、理解资产负债表、利润表、现金流量表的功能 三、掌握资产负债表、利润表和现金流量表的编制方法 四、了解其它会计报表的功能及编制原理

通过本章学习,理解存货的核算范围和确认标准; 掌握确认存货确认和计量的基本要求;掌握发岀存货的 各种计价方法及其优缺点;了解存货计价方法选择应考 虑的因素;掌握存货盘盈、盘亏的账务处理;掌握存货 的成本与可变现净值孰低法;了解存货在财务报告中的 列示方法