Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry

商法是调整市场经济的重要法律制度,发挥着其他法律部门 所不可取代的巨大作用。然而,由于我国长期受“重农抑商思想 的影响和市场经济的极端不发达,商法并未得到足够充分的发展。 直到上个世纪80年代后期,商法在我国才逐渐引起人们的重视

保险业 The insurance industry 保证重点支出 Ensure funding for priority areas 被兼并或挤掉 annexed or forced out of business 补发拖 欠的养 老金 Clear up pension payments in arrears

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

I. Market Failure Market Power Externalities Public Goods Incomplete Information II. Rent Seeking III. Government Policy and International Markets

I. The Mean and the Variance II. Uncertainty and Consumer Behavior III. Uncertainty and the Firm IV. Uncertainty and the Market V. Auctions

I. Introduction to Game Theory II. Simultaneous-Move, One-Shot Games III. Infinitely Repeated Games IV. Finitely Repeated Games V. Multistage Games

I. Perfectly Competition Characteristics and profit outlook Effect of new entrants II. Monopolies Sources of monopoly power. Maximizing monopoly profits. Pros and cons III. Monopolistic Competition

I. Methods of Procuring Inputs Spot Exchange Contracts Vertical Integration II. Transaction Costs Specialized Investments III. Optimal Procurement Input

I. Consumer Behavior Indifference Curve Analysis Consumer Preference Ordering II. Constraints The Budget Constraint Changes in Income Changes in Prices III. Consumer Equilibrium