When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with its reputation intact.” Attributed to Warren Buffett

你为甚么能赚到钱? 那个资源会发生甚么变化? 你可以利用现有资源来创造可以取代 它的事物吗? 你有任何劣势吗?

「当一个有良好声誉的经理人进入一个恶名昭章的产业服务,通常他无法对这个产业的名声有任何提升华伦巴菲特

Not all economic forces respect industry boundaries Cartoons for all kids or All entertainment for some kids

More openness allows more value creation, but less value capture More attractive for weaker players

在许多不同的市场中,一个公司想要成功必需要结 合数种不同的资源。 有数种方式可以集结公司所需的资源,如

《营销管理》学习指导：How to write case analysis_Marketing Case Analysis

《营销管理》学习指导：How to write case analysis_Marketing Case Analysis

《营销管理》学习指导：How to write case analysis_How to Write a Term Paper or Thesis

《营销管理》学习指导：How to write case analysis_How to Write A Strategic Marketing Case