复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_volkswagen presentation w animations

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_zara

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Rolex

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China

第一篇 现代经营管理理念篇 第二篇 营销战略与决策篇 第三篇 现代营销策划

第一节 分销渠道概述 第二节 中间商 第三节 分销渠道策略 第四节 产品实体分销

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out