ROLEⅹ/e b
Legends
Made b 平章 黄耀宗 Li Ping zhang Ng yew chong
Made by 李平章 黄耀宗 Li Ping Zhang Ng Yew Chong
Brief of R 1906 Founded by hans wilsdof 1926 First Waterproof Watch/Oyster 1950s Professional series 1980s Deepsea series
Brief of Rolex 1906 Founded by Hans Wilsdof 1926 First Waterproof Watch/Oyster 1950s Professional Series 1980s Deepsea Series
Competition Analysis dualization eg地 irit of luxury products LovEr d belonging leeds to be fulfilled Safety needs Physiological needs
Selfactualization Esteem needs Love and belonging needs Safety needs Physiological needs Competition Analysis BEsteem Needs asic spirit of luxury products Needs to be fulfilled
Narrow enmseetitvon Aroarbsisy Broad sense view: Luxuries
Narrow Sense View Competition Analysis ： Horology Broad Sense View： Luxuries
Competition Analysis Rolex Timekeeper Luxury( Autos/Clothing/etc.) Anything that fulfills customer needs(Awards /etc.)
Competition Analysis Rolex Timekeeper Luxury（Autos/Clothing/etc.） Anything that fulfills customer needs (Awards /etc.)
Competition Analysis PATEK PHILIPPE IWC ROLEX ashille OMEGA ido CARL E BUcHeR_ ROGERDUBUIS CAS口 寶齊革 SEIKO 得平 0力士手表 歌米手表 LANGE 45On B NOMOS Carlier TITONI BLANCPAI N BLANC CHRONOSWISS BERTOLUCC! TUDOR LONGINES VACHERON CONSTANTIN FFICINE IAGEIPANERAL BREITLING TAGHeuer" AmILTon HERMES(0Nc0D等 TISSOT AU地m GP CIRARD-PERREGAX RADO 2ENITH ULYSSMAR n MAURICE LACROIX
Competition Analysis China Timekeeper Market
Competition Analysis SwOrchega RoRiclex Monopoly GroupsLvNHg-Heuer Vefdotice
Competition Analysis 4 Monopoly Groups Swatch Rolex LVMH Vendome Omega Rolex Tag-Heuer Cartier
Market Share in China 25% Longines 44% ■Ro|ex ■ Tag-Heuer Tutor 11% Else 6% 3% 11%
Market Share in China 25% 11% 6% 3% 11% 44% Omega Longines Rolex Tag-Heuer Tutor Else
Market Share in China 60% 50% Rolex 40% Tissot ag-Heuc 30% Cartier Omega 20% Tuto 10% . Longines 0% 1995 2000 2005 2012
Market Share in China 0% 10% 20% 30% 40% 50% 60% 1995 2000 2005 2012 Rolex Tissot Tag-Heuer Cartier Omega Tutor Longines
