一、了解饭店营销的基本概念及特点 二、掌握饭店的销售渠道和基本营销组合策略 三、 熟悉饭店最新的营销理念和模式

一、 熟悉饭店经营战略的内容及制定过程。 二、掌握饭店经营战略的模式及运用方法。 三、 熟悉饭店营销的特点与对策。 四、 掌握饭店营销组合策略。 五、了解饭店经营理念的发展过程

10.1 饭店的企业文化 10.2 饭店的公共关系 10.3 现代饭店的信息管理与电子商务

Ratio analysis Du Pont system Effects of improving ratios Limitations of ratio analysis Qualitative factors

FINC 5000 Page 1 of 3 Fall 2005 Course FINC 5000 Finance Instructor Name: Lorraine Gilbertson Email: gilbertl@webster.edu Location Chengdu, China Course Description The student examines the general nature of financial management, the American financial system, taxes, and the major financial decisions of corporations. Specific attention is given to present value and capital budgeting; risk and asset pricing;

Role of financial management Career opportunities Forms of business organization Goals of the corporation Issues of the new millenium Agency relationships

Financial markets Types of financial institutions Determinants of interest rates Yield curves

Plans: strategic, operating, and financial Pro forma financial statements Sales forecasts Percent of sales method Additional Funds Needed (AFN)formula

常州物资学校：《供水企业物资管理》PPT课件_第二节 物资的验收入库

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