一、危机处理的原则 及时、冷静、全面、准确、公正、灵活、公众、针对性等原则。 二、危机处理的对策 组织内部对策、受害者对策、新闻界对策

一、公关调查.r .. Research 二、公关策划P.r .. Planing 三、公关实施P.r .. Communication 四、公关评估P.r.Evaluation 五、四大步骤形成环状结构一“RPCE”循环

一、公众的概念与特征 二、认识公众的意义 三、组织公众的分类

一、沟通信息建立信誉 二、协调关系决策咨询

Topics Covered Bond Characteristics reading the financial pages Bond Prices and Yields Bond prices and interest rates YTM VS. current yield Rate of Return Interest Rate Risk The Yield Curve Nominal and Real Rates of Interest

Topics Covered Stocks and the Stock Market Book Values. Liquidation Values and Market values Valuing Common Stocks Simplifying the Dividend Discount Model Growth Stocks and Income Stocks Irwvin McGraw-Hill

Topics Covered FUture values Present values MONIEY MUltiple cash Flows PErpetuities and Annuities INflation Time Value SEffective Annual Interest rate Irwin McGraw-Hill

Topics Covered The Market for Corporate Control Sensible Motives for mMergers Dubious Reasons for Mergers SEvaluating Mergers Merger Tactics SLeveraged Buy-Outs Mergers and the Economy IrwinMcGraw-Hill The McGraw-Hill Companies, Inc., 2001

Topics Covered SHow Dividends are Paid SHow Do Companies Decide on Dividend Payments OWhy Dividend Policy Should Not Matter OWhy Dividends May Increase Firm Value OWhy Dividends May Reduce Firm Value Irwin/McGraw-Hill OThe McGraw-Hill Companies, Inc., 2001

一、填空题(每空1分共22分) 1.流水施工的工期计算公式T=K+T为 公式,TL=t+∑ 的施工进度,实行 进场,以便节省堆场面积