Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

There is another way to decompose the price effect. For simplicity consider a consumer with fixed income m. The Hicks decomposition involves pivoting the budget line around the initial indifference curve rather than the initial bundle. The diagram below illustrates for a price decrease in good 1

Suppose the consumer’s income were to increase. Optimal choice changes. How?

Consumers make choices over bundles of goods. Consumer theory models the way in which these choices are made. A good is simply a product — such as apples or bananas. A good may be specified in terms of time — such as

AA 制 Dutch treatment; go Dutch B to B (B2B) business to business B to C (B2C) business to consumer NASDAQ National Association of Securities Deal Automated Quotations 艾滋病(获得性免疫缺陷综合征) AIDS (Acquired Immune Deficiency Syndrome)

Public Law and Legal Theory Abusive Trademark Litigation and the Shrinking Doctrine of Consumer Confusion: Rethinking Trademark Paradigms in the Context of Entertainment Media and Cyberspace By: Kevin J. Greene Harvard Journal of Law and Public Policy, Vol. 27 (forthcoming) This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at:

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

消费者行为是指消费者为获取、使用、处置消费物 品或服务所采取的各种行动，包括先于且决定这些 行动的决策过程 . 影响消费者行为的个体与心理因素是：需要与动机 ；知觉；学习与记忆；态度；个性、自我概念与生 活方式。这些因素不仅影响和在某种程度上决定消 费者的决策行为，而且它们对外部环境与营销刺激 的影响起放大或抑制作用

What Is the Question of the Chapter? Suppose we observe a collection of a consumer’s choices, can we discover his/her preference? Is this possible at all? If so, under what conditions is this possible? (This is the reverse question of finding the optimal choice)

Monetary Measures of Gains-to￾Trade You can buy as much rice as you wish at RMB1 per kilogram once you enter the gasoline market. Q: What is the most you would pay to enter the market?