通常来讲,如果你不创造价値的话,别期望你会得 到任何价値。 批注:我自己的想法是就是因为只是单纯指品牌本身,所以才建议改成名称因为用名声比较容易会和 reputation混淆(这个名词也是常在品牌学中出现) 「别人花代价请你来加入战场」是一种特例,但这 种状况下你不太可能有高获利

In general, you can not expect to capture any value if you do not create any. Getting paid to play?\ is an exception, but is unlikely to yield very high profits

在许多不同的市场中,一个公司想要成功必需要结 合数种不同的资源。 有数种方式可以集结公司所需的资源,如

在许多不同的市场中,一个公司想要成功必需要结 合数种不同的资源 有数种方式可以集结公司所需的资源,如 行开发

More openness allows more value creation, but less value capture More attractive for weaker players

并井所有的经济力量都遵守产业疆界的 要制造所有的儿童都喜爱的卡通? 或 针对部份儿童制造全方位的娱乐产品?

Not all economic forces respect industry boundaries Cartoons for all kids or All entertainment for some kids

When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with Its reputation intact” Attributed to Warren Buffett

你为甚么能赚到钱? 那个资源会发生甚么变化? 你可以利用现有资源来创造可以取代 它的事物吗? 你有任何劣势吗?

Why are you making money? What will happen to that resource Can you use your resource now to build something to replace it? Do you have any disadvantages?