海南大学：《市场营销学》课程教学资源（讲稿）第12讲 物流战略

海南大学：《市场营销学》课程教学资源（讲稿）第11讲 品牌策略

海南大学：《市场营销学》课程教学资源（讲稿）第10讲 新产品开发策略

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

1. 经济均衡问题及其应用 2. 投资组合问题 3. 市场营销问题

我们将在本章回答2个问题： 一、什么是产品生命周期？ 二、制定什么战略来适应产品生命周期的各个阶段？

ECRM的含义 E--Enterprise C--Customer R--Relationship M--Management ECRM：企业的客户关系管理

一、分销渠道的概念与职能 二、分销渠道的类型