Motivation oDefined as the psychological forces within a person that determine: 1) direction of behavior in an organization; 2) the effort or how hard people work 3) the persistence displayed in meeting goals. Intrinsic Motivation: behavior performed for its own sake

Organizational Control Managers must monitor evaluate Are we efficiently converting inputs into outputs? Must accurately measure units of inputs and outputs. Is product quality improving e Are we competitive with other firms? Are employees responsive to customers? customer service is increasingly important. Are our managers innovative in outlook? Does the control system encourage risk-taking

Designing organizational structure Organizing the process by which managers establish working relationships among employees to achieve goals. Organizational Structure: formal system of task& reporting relationships showing how workers use resources

Managerial Decision Making Decision making: the process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action. oDecisions in response to opportunities: managers respond to ways to improve organizational performance. ODecisions in response to threats: occurs when managers are impacted by adverse events to the organization

The Global environment oIn the past, managers have viewed the global sector as closed Each country or market was assumed to be isolated from others Firms did not consider global competition, exports oToday's environment is very different managers need to view it as an open market Organizations buy and sell around the world Managers need to learn to compete globally Irwin/McGraw-Hill CThe McGran-Hill Companies, Inc, 2000

Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth edition Philip Kotler

第一节人力资源 一、资源: 人们赖以生存和发展的自然基础 传统农业时期: 三分说: labourcapital/lland 四分说:加 management

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

Objectives Course Organization Tasks of Marketing Major Concepts Tools of Marketing Marketplace Orientations Marketing's Responses to New Challenges

在当今信息社会,不论是从事行政管理、企业管理、还是从事文化管理、科技管理,在管理工作 中都存在有信息管理的工作任务。对于管理者来说,除了运用计算机进行在线信息管理之外,都还有 诸如信息获取、信息加工、信息激活、信息公开与保护、信息活动的策划等不使用计算机进行的信息