Strategic Marketing Success MINI www.tty2.c
Strategic Marketing Success MINI
2001-Best of the best MINI- Most Fun Auto Week Magazine 2001-Car of the 器) Year -Car Magazine Cwww.tty2
• 2001-Best of the Best: MINI- Most Fun — Auto Week Magazine • 2001-Car of the Year —Car Magazine
. 2002-Grand prix Award European Car Magazine ●2002- Britain’ s Best Hot Hatch - Autocar Magazine
• 2002-Grand Prix Award — European Car Magazine • 2002-Britain’s Best Hot Hatch — Autocar Magazine
42008sportnngroericantrear of the YeGar--Car of tAe画 xpress MN与 ★★★★ ★★★★ ★★★★
• 2003-North American Car of the Year —Car of the Year Awards •2003-Sporting Car of the Year — Auto Express
HFbtiaMitl(ute) MIN
History in a MINI(ute) Into the Future Rebuild MINI Go Global
MIN MINI COOPER
orop Mhn(popups MINI- BEATLES Each of the boys now owns a Mini, as well as a pretty impressive selection of other cars, So we thought you might like to know JuIl the line up at the last count John has a black Mini-Cooper with blacked out windows: a black Rolls-Royce with blacked out windows, plus a Ferra which he has painted matt black George has a black Mini-Cooper, a green Ferrari, Paul has a maroon Mini-Cooper plus a maroon Facel Vega. He is at present elling his Rolls-Royce through Brian Epstein's garage. That was it when we checked, but were not guaranteeing it Il stay that way for longl [97 合 Speedvcorsned
MINI Product Life Cycle 400 350 300 250 200 150 100 50 9 O 5159 9s g O o9 Year
MINI Product Life Cycle 0 50 100 150 200 250 300 350 400 Year Volume (`000)
High resale alue Services Website Payment plans Intangibles Fun Rally Racing History Personality Lets motor Core Product Safety From Driving extras Value for standards Mini to experience MIN Inspiration Insurance Money Brand Warranty name Funky improvement Icon British Focus on Bulldog Economic Customer rce College Graduate Individuality Program Leasing Retail JB car pages Financing www.ibcarpages.com
Turning the Corner Services Intangibles Core Product Insurance Warranty Fun British Bulldog Individuality Inspiration Rally Racing College Graduate Program History Heritage Value for Money Economic Personality From Mini to MINI Design improvement Lets motor Funky Icon Leasing High resale value Payment plans Retail Financing Optional extras Focus on Customer service Website Brand name Driving experience Safety standards
Let's Mess With Perfection! MINE
Let’s Mess With Perfection!