
Microsoft BIZ208 Windows Windows CE 5.0 Embedded Bringing to Market a Broad Range of Devices Dan Javnozon Product Manager MEDG Microsoft Corporation MEDC Business Track Presentation
BIZ208 Windows CE 5.0 Bringing to Market a Broad Range of Devices Dan Javnozon Product Manager MEDG Microsoft Corporation Business Track Presentation

Microsoft MEDC Mobile Embedded DevCon 2005 May9-12,2005 Las Vegas Microsoft

Windows Mobile Windows CE5.0 windows Windous Hardware/Drivers OEM Hardware and Standard PC OEM/HV Supplied (ARM,SH4,MIPS) Standard Drivers Hardware and Drivers Device Building Windows XP DDK Tools Platform Builder Windows Embedded Studio Lightweigh EDB SQL Server 2005 Express Edition Relationa SQL Server 2005 Mobile Edition SQL Server 2005 Native Win32 MFC 8.0.ATL 8.0 Managed .NET Compact Framework .NET Framework server side ASP.NET Mobile Controls ASP.NET Multimedia Windows Media DirectX Location services MapPoint Development Tools Visual Studio 2005 Internet Security and Acceleration Server communications Exchange Server Messaging Live Communications Server Speech Server Device Update Agent Management Image Update Software Update Services Tools Systems Management Server Microsoft Operations Manager
Management Tools Communications & Messaging Device Update Agent Software Update Services Live Communications Server Exchange Server Internet Security and Acceleration Server Speech Server Image Update Location Services Multimedia MapPoint DirectX Windows Media Development Tools Visual Studio 2005 MFC 8.0, ATL 8.0 Native Win32 Managed Server Side Lightweight Relational EDB SQL Server 2005 Express Edition Data Programming Model Device Building Tools Hardware/Drivers Windows XP DDK Windows Embedded Studio Platform Builder OEM/IHV Supplied BSP (ARM, SH4, MIPS) OEM Hardware and Standard Drivers Standard PC Hardware and Drivers SQL Server 2005 Mobile Edition SQL Server 2005 ASP.NET Mobile Controls ASP.NET .NET Compact Framework .NET Framework Microsoft Operations Manager Systems Management Server

The Device Landscape Fixed function to multi-function devices 图 Pressure to do more, with less More Shift from proprietary to commercial software 709 8 and 16-bit to 32 bit 32 Bit % 200020022004
8 and 16-bit to 32 bit 70% 0% 2000 2002 2004 2007 32 Bit Fixed function to multi-function devices Pressure to do more, with less Shift from proprietary to commercial software The Device Landscape

Where We Fit In,What You Gain iness Windows Engineering efficiencies /Information Worker Marketing consistency Server net影 MSN 1oolS Thought leadership Home Entertainment Mobile Embedded Portable Media Center Embedded Devices ector Mobile Devices Windows Automotive Communications
Where We Fit In, What You Gain Engineering efficiencies Marketing consistency Thought leadership

Windows Embedded Platforms Windows XP Embedded The most com plete em bedded platform enabling advanced devices by delivering the power of Windows in com ponentized form Windows CE Windows CE Windows CE integrates reliable real time capabilities with advanced Windows technologies to rapidly build a wide range of innovative,small-footprint devices
Windows XP Embedded The most complete embedded platform enabling advanced devices by delivering the power of Windows in componentized form Windows CE Windows CE integrates reliable real time capabilities with advanced Windows technologies to rapidly build a wide range of innovative, small-footprint devices Windows Embedded Platforms

Mobile And Embedded Devices & & Windows CE WMO Windo Windows Thin ■ Clients 司 Consumer Electronics Medical Devices Industrial automation Increasing functionality/Leverage your developer know how
Increasing Functionality Mobile And Embedded Devices Increasing functionality/Leverage your developer know how Industrial automation Medical Devices Consumer Electronics Thin Clients

Windows Embedded Devices Strategy Provide 32-bit software building blocks Focus Integration between devices,PCs, servers and Web 9 Enable rich applications and services Low-cost,easy to use software Business Partners for services Shared success model Model
Windows Embedded Devices Strategy Provide 32-bit software building blocks Integration between devices, PCs, servers and Web Enable rich applications and services Focus Business Model Low-cost, easy to use software Partners for services Shared success model

MED Device Market Opportunity 1.6 Billion units Others,13% Mobile Phones,45% Digital Camera1% Thin Clients.1% POS 1% PR,1% Set top box2% DV,2% Printers,2% Converged Devices,3% DVD,3% Compressed Audio.13% Cable/DSL.5%
1.6 Billion units Mobile Phones, 45% Converged Devices, 3% Compressed Audio, 13% Cable/DSL, 5% Automotive, 5% DSC, 3% DVD, 3% Printers, 2% DTV, 2% Set top box, 2% PVR, 1% POS, 1% Thin Clients, 1% Digital Camera, 1% IP Phones, 0% WLAN Access, 0% Res Gateway, 0% Others , 13% MED Device Market Opportunity

Embedded Platform Differences WindowsxP Embedded Windows CE x86 processors Processor Support Multiple processors Full Win32 API compatibility Win32 API Compatibility Requires additional effort Basic images from 8MB Footprint Basic images from 350 KB With 3rd party extensions Real-time Native
Embedded Platform Differences x86 processors Multiple processors With 3rd party extensions Native Full Win32 API compatibility Requires additional effort Basic images from 8MB Basic images from 350 KB Processor Support Real-time Footprint Win32 API Compatibility