The Logistic Strategy Based on E-commerceHan DongmeiNetwork Center, Harbin University of Commerce,Harbin 150028, ChinaHandm@hrbcu.edu.cnconcepts can be understood from the following areas.First,AbstractAs the existing logistics industry develops inthe logistics system of information has been changed intosociety, the top level of service becomes the target of thelogistic corporations under the circumstance of e-commerce.the supply chain business environment. Network is theIt'snecessarytomakesomenewwaysof logisticsmanagement.platform, and supply chain is the main body,and theThe paper discusses the specific measures and service oftheinformationelectroniccommerceismethod.logisticimprovementofthenproposesthee-commerce,environmentforthe supplychain integrationplaythe controlinnovation of logistics management under the circumstances ofand leading role. Secondly,the competition is in the leagueB2CandB2B.Theexistinglogisticsmanagementofthecompetitionorknowledgethatisbasedonworkflowstrategies requires to introduce B2C and B2B into thesystem, and the market competition of enterprises will beside of the logistics management.morethanthecompetitionrepresentedbynetworkingfortheestablishment of alliance.Logistics system managementhasIndexTerms-e-commerce,logistic managementbeen transferred fromtangible assets inventorymanagementintangibleknowledgetotheassetinformationandI.INTRODUCTIONmanagement.Lastly,thelogisticssystemof thebasictechniquesarefacedwitheconomicproblems,pursuingtheUndertheglobalinformatization,thenationallowesttotal costandoffering individuation service andelectronic commerce is improved and perfected.Sofar,thelogistics systembeing changed from supply promotion torelationship between e-commerce and logistics becomesdemand.closer.On one hand, theelectronic commerce has influencedsignificantlyin thelogistic activities.In theelectronicII.THE LOGISTICS MANAGEMENT PROBLEMS INcommercesituation,thelogisticsindustryshouldadopttheE-COMMERCEnewdevelopment strategy.On the other hand, thelogisticshasinconsiderableinfluenceonelectronicindustryFirst,electroniccommercepaysnoimportancetoflowscommerce.Therefore, the modern logistics managementAt present,our logistics management theory researchunder the business environment is a new researchfield needsachievesprogress and development, and therearemany newspecial studytheories,butourlogisticsmanagementresearchershasjustcome in contact with these new theories,so they needII.CHANGE OF LOGISTICS MODEIN E-COMMERCEfurther assimilation and absorption.Therefore, comparedwithe-commerce,payinglogisticsmanagementtheorylessA.Impactof ElectronicCommerceontheModernattention and thorough study leadsto themanagementoftheLogisticsdoctrineofpriorityIn an age ofelectronic commerce,the logistics industrySecond, the logistics infrastructure for e-commercewill become increasingly strengthened.Traditional logisticscompaniesisnotperfectandnewtechnologyandequipmentanddistributioncompaniesneedtobuildlargeareasoftheare used less. Many e-business logistics enterprises knowwarehouse, but the modern logistics business achieve thelittle aboutmodernlogistics concepts,status androleofinformationmanagementfunctionthroughastronglogisticsinsufficientfacilities.The logistics management of deliveryItcancollectthescatteredwarehousesandmakethemintois low, so it cannot meet the rapiddevelopmentofelectronicvirtual warehouse so asto carry outunifiedmanagement andcommerce.redeployment.ThishasenhancedtheefficiencyandreducedThird, the logistics development ofe-commerce systemthe cost and optimizes the configuration and inventory turnneeds improvement and our environmentdoes nothaveathesocialdemand.Itfacilitatesmacrocontrolandhelptoformal legal document to control e-commerce logistics,improvethewholesocial economywhich brought manyinconvenience and outlaws to theElectroniccommerceinmodernlogisticshaveenterprises.With our e-business progress, the country shouldimportant impact, the logistics industry is promoted to anbe introduced to the relevant laws as soon as possible tounprecedented level,provided for the unprecedentedcontroltheillegaldevelopmentofe-commercedevelopmentopportunitiesB.Impactonthe Modern Logistics ConceptsWhentaking the electronic commerce as a commercialcompetitiveenvironment,itsimpactonthemodernlogistics1013978-1-4244-8385-3/11/$26.002011IEEEMSIE2011
978‐1‐4244‐8385‐3/11/$26.00 ©2011 IEEE 1013 MSIE 2011 The Logistic Strategy Based on E-commerce Han Dongmei Network Center, Harbin University of Commerce, Harbin 150028, China Handm@hrbcu.edu.cn Abstract—As the existing logistics industry develops in society, the top level of service becomes the target of the logistic corporations under the circumstance of e-commerce. It’s necessary to make some new ways of logistics management. The paper discusses the specific measures and service of logistic improvement of e-commerce, then proposes the innovation of logistics management under the circumstances of B2C and B2B. The existing logistics management strategies requires to introduce B2C and B2B into the side of the logistics management. Index Terms—e-commerce, logistic management I. INTRODUCTION Under the global informatization, the national electronic commerce is improved and perfected. So far, the relationship between e-commerce and logistics becomes closer. On one hand, the electronic commerce has influenced significantly in the logistic activities. In the electronic commerce situation, the logistics industry should adopt the new development strategy. On the other hand, the logistics industry has inconsiderable influence on electronic commerce. Therefore, the modern logistics management under the business environment is a new research field needs special study. II. CHANGE OF LOGISTICS MODE IN E-COMMERCE A. Impact of Electronic Commerce on the Modern Logistics In an age of electronic commerce, the logistics industry will become increasingly strengthened. Traditional logistics and distribution companies need to build large areas of the warehouse, but the modern logistics business achieve the information management function through a strong logistics. It can collect the scattered warehouses and make them into virtual warehouse so as to carry out unified management and redeployment. This has enhanced the efficiency and reduced the cost and optimizes the configuration and inventory turn the social demand. It facilitates macro control and help to improve the whole social economy. Electronic commerce in modern logistics have important impact, the logistics industry is promoted to an unprecedented level, provided for the unprecedented development opportunities. B. Impact on the Modern Logistics Concepts When taking the electronic commerce as a commercial competitive environment, its impact on the modern logistics concepts can be understood from the following areas. First, the logistics system of information has been changed into the supply chain business environment. Network is the platform, and supply chain is the main body, and the electronic commerce is the method. Information environment for the supply chain integration play the control and leading role. Secondly, the competition is in the league of the competition or knowledge that is based on workflow system, and the market competition of enterprises will be more than the competition represented by networking for the establishment of alliance. Logistics system management has been transferred from tangible assets inventory management to the intangible asset information and knowledge management. Lastly, the logistics system of the basic techniques are faced with economic problems, pursuing the lowest total cost, and offering individuation service and logistics system being changed from supply promotion to demand. III. THE LOGISTICS MANAGEMENT PROBLEMS IN E-COMMERCE First, electronic commerce pays no importance to flows. At present, our logistics management theory research achieves progress and development, and there are many new theories, but our logistics management researchers has just come in contact with these new theories, so they need further assimilation and absorption. Therefore, compared with e-commerce, paying logistics management theory less attention and thorough study leads to the management of the doctrine of priority. Second, the logistics infrastructure for e-commerce companies is not perfect and new technology and equipment are used less. Many e-business logistics enterprises know little about modern logistics concepts, status and role of insufficient facilities. The logistics management of delivery is low, so it cannot meet the rapid development of electronic commerce. Third, the logistics development of e-commerce system needs improvement and our environment does not have a formal legal document to control e-commerce logistics, which brought many inconvenience and outlaws to the enterprises. With our e-business progress, the country should be introduced to the relevant laws as soon as possible to control the illegal development of e-commerce
agents of the mechanisms has restrains the B2C pattern.IV.THE LOGISTICS MANAGEMENT STRATEGY INFourth,B2C situation of third party logistics processes andE-COMMERCEcreate to lag behind the rapid development of e-businesstechnology.A.TheLogistics Management StrategyunderB2CChart1 shows B2Ctradingpatterns flowcharts.BythisThough B2C business, at present, has not as largewe can see the electronic commerce is an indispensablebusiness amount as B2B, in the long run, B2C electronicfeature.Forthis reason,logistics management under thetransactions will bemade remarkableprogress, and finallytoB2C environmenthas thefollowingmainpoints:occupy an importantposition in thefield of electronictransactions.B2C of the logistics distribution under theFirstthe third party logistics should demonstratethelogistics enterprises will be borne by third party.And theagency mechanism and innovation.Via data miningthird party is unable to meet the requirements of the logisticstechniques, B2C trading system in the access to the creditB2C, mainly manifested in the following aspects. First, B2Cmanagementmodule and contractmanagementmoduleandmode is in the development of the elementary stage,BPRmodule can make the third party in the trading systemconcerningthesafetyandpayment,standardsandB2C logistics achieve their logistics management modelregulations, credit, logistics and many other obstacles for itsinnovation.development.Second,thethirdpartylogisticsenterpriseshave not arrived at the innovative ideas of time and costs.Thirdly,the third party logistics enterprises entrusted toInternetOnline bankLogisticsenterpriseB2CtradingplatformMerchantClientFigure 1B2C trading mode flowSecond,the information on thebasis ofthe logistics andinvolved in business transactions with business andintegration goes throughout the process of economicgovernment.Butatpresent, therearemanybusiness models,andB2B ismainlymanifested inthefollowingaspects.Firstactivitymost trading patterns are against the trade relationship withIntegration of information flow,business flow andthebasic principle.Second,most web sites can only providecurrent flow is an effective integration, and they arethecommonproducts andtheycan'tmeetcustomerdemands.essentially in the dissemination of information. In this era ofThird, the existing B2B in the supply chain causes theeconomicactivities,thehigh efficiencylowcost,flexibilitydifficulties ofsupply chainforthe manufacturers.Fourth,toorderingandsecurityfeaturesareshownIthasthepowerfulthecustomers,tradingonlypayattentiontothepricefactorinformation processing,toallkinds of informationaccuratebut they cannot meet demand of buyer.Finally, the sellerand efficientcategories,and quick,timely andeffective indeals B2B site can access to more buyers, but because of theaccordance with the information required for integrated,bidding price,they can only perform low price tradingwith a setof integration set out in front of the customer,thewhich at this apparent is on the way to the buyer and thecustomers can use shorttime to get to the satisfaction of thesellerhastobemodestemolument.product.At present there are many problems to both parties toAnd logistics have the support of integratedthe pattern of growth, so itmust be B2B by reducinginformation technology,ableto more safety,timelyandtransaction costs of B2B environment for the logisticsaccurate served to deliver to the clients specified place inmanagementmodel innovation.need time so as to get what he needs.The logistics candeliberately break the regional and global integration.Themainpointsare（1）Build enterprise.e-commerce platformwithinthesitecollectionofB.The Logistics Management Strategy underB2Binformation.And bypublishing business customers andsuppliers,the purchase of commercial building obtains aB2B is the most widely used in our country and thebroad network of contacts and gradually achieves EDIsuccessof theelectroniccommerce.Thismodeof“paperless trade",“"online order", and online transactions,implementationofrelatedtoinformationinfrastructureandthe electronic paymentfor themodern management.(2)Thecredit, payment instrument, and so on are also actively1014
1014 IV. THE LOGISTICS MANAGEMENT STRATEGY IN E-COMMERCE A. The Logistics Management Strategy under B2C Though B2C business, at present, has not as large business amount as B2B, in the long run, B2C electronic transactions will be made remarkable progress, and finally to occupy an important position in the field of electronic transactions. B2C of the logistics distribution under the logistics enterprises will be borne by third party. And the third party is unable to meet the requirements of the logistics B2C, mainly manifested in the following aspects. First, B2C mode is in the development of the elementary stage, concerning the safety and payment, standards and regulations, credit, logistics and many other obstacles for its development. Second, the third party logistics enterprises have not arrived at the innovative ideas of time and costs. Thirdly, the third party logistics enterprises entrusted to agents of the mechanisms has restrains the B2C pattern. Fourth, B2C situation of third party logistics processes and create to lag behind the rapid development of e-business technology. Chart 1 shows B2C trading patterns flowcharts. By this, we can see the electronic commerce is an indispensable feature. For this reason, logistics management under the B2C environment has the following main points： First, the third party logistics should demonstrate the agency mechanism and innovation. Via data mining techniques, B2C trading system in the access to the credit management module and contract management module and BPR module can make the third party in the trading system B2C logistics achieve their logistics management model innovation. Figure 1 B2C trading mode flow Second, the information on the basis of the logistics and integration goes throughout the process of economic activity. Integration of information flow, business flow and current flow is an effective integration, and they are essentially in the dissemination of information. In this era of economic activities, the high efficiency, low cost, flexibility, ordering and security features are shown. It has the powerful information processing, to all kinds of information accurate and efficient categories; and quick, timely and effective in accordance with the information required for integrated, with a set of integration set out in front of the customer, the customers can use short time to get to the satisfaction of the product. And logistics have the support of integrated information technology, able to more safety, timely and accurate served to deliver to the clients specified place in need time so as to get what he needs. The logistics can deliberately break the regional and global integration. B. The Logistics Management Strategy under B2B B2B is the most widely used in our country and the success of the electronic commerce. This mode of implementation of related to information infrastructure and credit, payment instrument, and so on are also actively involved in business transactions with business and government. But at present, there are many business models, and B2B is mainly manifested in the following aspects. First, most trading patterns are against the trade relationship with the basic principle. Second, most web sites can only provide the common products and they can't meet customer demands. Third, the existing B2B in the supply chain causes the difficulties of supply chain for the manufacturers. Fourth, to the customers, trading only pay attention to the price factor but they cannot meet demand of buyer. Finally, the seller deals B2B site can access to more buyers, but because of the bidding price, they can only perform low price trading, which at this apparent is on the way to the buyer and the seller has to be modest emolument. At present there are many problems to both parties to the pattern of growth, so it must be B2B by reducing transaction costs of B2B environment for the logistics management model innovation. The main points are ： （ 1 ） Build enterprise e-commerce platform within the site collection of information. And by publishing business customers and suppliers, the purchase of commercial building obtains a broad network of contacts and gradually achieves EDI “paperless trade”, “online order”, and online transactions, the electronic payment for the modern management.（2）The Online bank B2C trading platform Internet Logistics enterprise Merchant Client
optimization of the network enterpriselogistics.The USthe specialization and scale and information advantages toDoctor Don Ratliff set up ten basic principles for theB2Bdealofinformationtechnologysystem,usethefourthlogistics thatthe logistics policyand operation of optimizesparty in the trading system to achieve B2B logistics andthe logistics and theenterprises mayobtaina lower cost10%logisticsmanagementmodel innovation40%of commercial opportunities.The cost of theChart 2 shows B2B trading pattern flowchart. Througheconomy will be converted to the enterprise investmentthe business model for B2B analysis, we see the businessincreases.(3)B2B development of a logistics centre andmodelinnovationismainlythroughthefourthforlogisticslogistics distribution system.(4) To introduce the logistics ofInternetOnline bankLogisticsenterpriseB2Btrading platformBranchDealerFigure2B2Btrading modeflowThefourth party is a system integrator for logisticsIn short,e-commerceismorecloselyand profoundlyaffecting the logistics managementprocess.In thefuture, itsupply chain. He calls in, manages and organizes thesynergy of a service provider of resources, expertise andwill completely changethe modern logistics management.Therefore, in B2C and B2B circumstances it is required totechnology so asto provide a comprehensive settlement.TheFourth logistics industry is in fact an intermediary inintroduce into the side of the logistics management, oncommercial advisory bodies.The logistics is supplied by theelectronic commerce to develop,promote the existingfourthpartyplatform and electronic commerceorbusinesseslogisticsmanagementstrategiesselectedforthelogisticsserviceproviderssoastoprovideREFERENCEnavigation tothe supply chain ofeffective management.Thetechnical and directional characteristics of the fourth party[1] Liu Zhenpeng, Discuss the logistics development of e-commerce.can be used in large measure to be more rapid in practice. itScience &Technology Information 2010(2):202.also has a lot of integrated features. Integration, integrated[2] Cheng Ji. Electronic commerce for the improvement of the logisticslogistics enterprises and integration suppliers and customersmanagementand improvemententerprises informatization,2007(8):41-43have integrated the promotion of a virtual market. TheWang Zhiqiang, Virtual enterprise logistics and virtual logisticsmanagementofthemarketperformsnecessarycontrol.The[3]enterprisesNewOriental,2005.(i1)：24-25.fourthparty largely solves the problem of supply chain[4] Liu Yuna. Theory of enterprise logistics management pattern underintegration in the logistics development and the supply chainnewe-commerce, Modern Business Trade Industry 2009 (1):346-347.to the stabilization and development.The development of[5] Wang Shuangping, E-business environment in the enterprise logisticslogisticsenterprisesareagoodimpetus.managementofinnovation,Chinesemarket,2008(8):16-17.1015
1015 optimization of the network enterprise logistics. The US Doctor Don Ratliff set up ten basic principles for the logistics that the logistics policy and operation of optimizes the logistics and the enterprises may obtain a lower cost 10% ~ 40% of commercial opportunities. The cost of the economy will be converted to the enterprise investment increases.（3）B2B development of a logistics centre and logistics distribution system.（4）To introduce the logistics of the specialization and scale and information advantages to B2B deal of information technology system, use the fourth party in the trading system to achieve B2B logistics and logistics management model innovation. Chart 2 shows B2B trading pattern flowchart. Through the business model for B2B analysis, we see the business model innovation is mainly through the fourth for logistics Figure2 B2B trading mode flow The fourth party is a system integrator for logistics supply chain. He calls in, manages and organizes the synergy of a service provider of resources, expertise and technology so as to provide a comprehensive settlement. The Fourth logistics industry is in fact an intermediary in commercial advisory bodies. The logistics is supplied by the fourth party platform and electronic commerce or businesses selected for the logistics service providers so as to provide navigation to the supply chain of effective management. The technical and directional characteristics of the fourth party can be used in large measure to be more rapid in practice. it also has a lot of integrated features. Integration, integrated logistics enterprises and integration suppliers and customers have integrated the promotion of a virtual market. The management of the market performs necessary control. The fourth party largely solves the problem of supply chain integration in the logistics development and the supply chain to the stabilization and development. The development of logistics enterprises are a good impetus. In short, e-commerce is more closely and profoundly, affecting the logistics management process. In the future, it will completely change the modern logistics management. Therefore, in B2C and B2B circumstances it is required to introduce into the side of the logistics management, on electronic commerce to develop, promote the existing logistics management strategies. REFERENCE [1] Liu Zhenpeng, Discuss the logistics development of e-commerce. Science &Technology Information 2010(2):202． [2] Cheng Ji. Electronic commerce for the improvement of the logistics management and improvement enterprise’ s informatization, 2007(8)： 41-43 [3] Wang Zhiqiang, Virtual enterprise logistics and virtual logistics enterprises New Oriental，2005，（11）：24-25. [4] Liu Yuna. Theory of enterprise logistics management pattern under new e-commerce, Modern Business Trade Industry 2009（1）：346-347． [5] Wang Shuangping, E-business environment in the enterprise logistics management of innovation, Chinese market, 2008(8)：16-17． B2B trading platform Internet Online bank Logistics enterprise Branch Dealer