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复旦大学:《中国文化与商业实践 Marketing placement in China》PPT课件_Chinese Marketplace Culture Matters(The Dynamics of the Chinese Marketplace:Why Culture Matters)

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he dynamics of the chinese marketplace: Why Culture Matters Dr.Pan, Tianshu潘天舒 School of social Development and Public policy, Fudan University

The Dynamics of the Chinese Marketplace: Why Culture Matters Dr. Pan, Tianshu 潘天舒 School of Social Development and Public Policy, Fudan University

Professional background EDUCATION Ph. D in Anthropology, Harvard University(2002) A M. in East Asian Studies, Harvard University(1995) B.A. in English Literature, Fudan University(1989) Junior Year at Leeds University, England(1988) TEACHING POSITIONS HELD Professor, School of Social Development Neighborhood Shanghai and Public Policy, Fudan University, China(2012-) Assistant Professor. Walsh School of Foreign Service and the department of Sociology and anthropology georgetown University, USA(2002-2005) Adjunct Professor, School of Advanced International Studies Johns hopkins University

Professional Background ⚫ EDUCATION Ph.D. in Anthropology, Harvard University (2002). A.M. in East Asian Studies, Harvard University (1995). B.A. in English Literature, Fudan University (1989). Junior Year at Leeds University, England (1988) TEACHING POSITIONS HELD Professor, School of Social Development and Public Policy, Fudan University, China (2012- ) Assistant Professor, Walsh School of Foreign Service and the Department of Sociology and Anthropology, Georgetown University, USA (2002-2005). Adjunct Professor, School of Advanced International Studies, Johns Hopkins University, USA (2003-2004, 2005)

My year in Leeds, n. England(1987-1988) ● Texts Milton, Metaphysical Poets, D H. Lawrence, Virginia Wolf, Ts eliot. William Shakespeare O Contexts/ Cultural Encounters Fish and Chips, Yorkshire accent, Odeon Theatre, Leeds United, Mince Pie, Lord of rings, afternoon tea, Chinese take-away, Xmas holiday, corrupt Romanian officials swear words, tabloids, pranks, cultural blunders, etc

My year in Leeds, N. England (1987-1988) ⚫ Texts Milton, Metaphysical Poets, D. H. Lawrence, Virginia Wolf, T.S Eliot, William Shakespeare ⚫ Contexts / Cultural Encounters Fish and Chips, Yorkshire accent, Odeon Theatre, Leeds United, Mince Pie, Lord of Rings, afternoon tea, Chinese take-away, Xmas holiday, corrupt Romanian officials, swear words, tabloids, pranks, cultural blunders, etc

Harvard gsas (1993-2002) o 1993-95(the entrepreneurial spirits of my RSEA classmates) 0 1997 summer research in Shanghai(food rationing under socialism o Spring of 1998, Non-traditional Workshop at HBS (Harvard Business school o Working as head teaching fellow for two extremely popular anthropology professors Ethnographies of consumerism, and the cultural dynamics of the global marketplace(East Asia)

Harvard GSAS (1993-2002) ⚫ 1993-95 (the entrepreneurial spirits of my RSEA classmates) ⚫ 1997 summer research in Shanghai (food rationing under socialism) ⚫ Spring of 1998, Non-traditional Workshop at HBS (Harvard Business School) ⚫ Working as head teaching fellow for two extremely popular anthropology professors - Ethnographies of consumerism, and the cultural dynamics of the global marketplace (East Asia)

James Watson GOLDEN ARCHES EAST 唤 SECOND EDITIO N CUITED BY JA MES L. WATSON

James Watson

Ted bestor The reader will see Tokyo s colossal fish emporium through Bestor eyes, far better thanwe could ever see it with ourown. " -SIDNEY MINTZ, author of Tiating Food. Tasting Freedom THEODORE C. BESTOR Neighborhood 表 TSUKI Tokyo 京 Market Center of the World

Ted Bestor

SFS and Sociology Dept(2002-2005)

SFS and Sociology Dept (2002-2005)

Reconfiguring Business Anthropology @Fudan o attempt to reconfigure business anthropology as more than a subfield in applied anthropology and remodel the ethnography of business in the context of china's social and economic transition o The program of business anthropology will have the following components: economic anthropology, the anthropology of social organization and work: culture and consumption globalization and local transformation

Reconfiguring Business Anthropology @Fudan ⚫ Attempt to reconfigure business anthropology as more than a subfield in applied anthropology and remodel the ethnography of business in the context of China’s social and economic transition. ⚫ The program of business anthropology will have the following components: economic anthropology; the anthropology of social organization and work; culture and consumption; globalization and local transformation

Reconfiguring business anthropology at Fudan University(2006 present The Cultural dynamics of the Chinese Marketplace Exl: Fudan-Intel rural china ct research Ex 2: Fudan-Microsoft Project on Youth Culture a Fudan University Ex 3: Redefining McJobs in Shanghai Ex 4: Ethnographic Aspects of World Expo 2010

Reconfiguring Business Anthropology at Fudan University (2006-present) The Cultural Dynamics of the Chinese Marketplace Ex1: Fudan-Intel Rural China ICT Research Ex 2: Fudan-Microsoft Project on Youth Culture @ Fudan University Ex 3: Redefining McJobs in Shanghai Ex 4: Ethnographic Aspects of World Expo 2010

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