ReferralCandy PRESENTS ACOUIRE CUSTOMERS WITHRYSDURABOUT PAGE
PRESENTS WITH YOUR ABOUT PAGE ACQUIRE CUSTOMERS
MAKEIT ABOUT THEM NOT YOU 000 It' s all about framing Nobody cares about your business. They care about what your business can do for them. They want to be persuaded that you and your product are a right fit for them You can talk about yourself, but showcase why you are someone they should give their business to
MAKE IT ABOUT THEM, NOT YOU It’s all about framing. Nobody cares about your business. They care about what your business can do for them. They want to be persuaded that you and your product are a right fit for them. You can talk about yourself, but showcase why you are someone they should give their business to. 1
EVIDENCE POSITIVE FRAMING AFFECTS CONSUMER DECISIONS! When psychologists Tversky Kahneman used positive framing in 1981 to tweak Option(A)in a questionnaire, the percentage of people who chose that option jumped from 22% to 72% Before After A B Source http.//en.wkipedia,org/wiky/framingeffect(psychology/
Source: http://en.wikipedia.org/wiki/Framing_effect_(psychology) B Before A B After A EVIDENCE POSITIVE FRAMINGAFFECTS CONSUMER DECISIONS! When psychologists Tversky & Kahneman used positive framing in 1981 to tweak Option (A) in a questionnaire,the percentage of people who chose that option jumped from 22% to 72%
EXAMPLE COPYBLOGGER We dont just teach Content Marketing.We Buit Our Company With It If they built their company with it, they must be really good at it. And they must be able to help you build yours
If they built their company with it, they must be really good at it. And they must be able to help you build yours. COPYBLOGGER EXAMPLE
MAKE YOUR HEADLINE YOUR VALUE PROPOSITION toO k HAUS Start Strong Skip "About,"About Us","Who We Are", etc. They know what they clicked on, so don't state the obvious Make your case instead
MAKE YOUR HEADLINE YOUR VALUE PROPOSITION Start Strong. Skip "About", "About Us", "Who We Are", etc. They know what they clicked on, so don't state the obvious. Make your case instead. 2
SUCH SCIENCE GRAB THEIR ATTENTION-AND QUICK! Our attention span is slipping fast 12S Humans Gold fish 2000 2013 17% of webpages are skipped within 4 second SKIP Source http://www.statsticbrain.com/attention-span-statstics/
SUCH SCIENCE GRAB THEIR ATTENTION - AND QUICK! Our attention span is slipping fast! 12s Humans, 2000 8s Humans, 2013 9s Goldfish 17% of webpages are skipped within 4 seconds: 4s SKIP Source: http://www.statisticbrain.com/attention-span-statistics/
COOL PEOPLE HELP SCOUT Q Help Scout Ratures mong Resorces og Fee 15-Day TEal Less We believe great service is great for business So we built a product that helps companies deliver outstanding customer support We're committed to small businesses that love customers, and providing them with a simple product, free data-driven eBooks and ongoing content about austomer layalty We all want to do business with people who believe what we believe. What do you believe? State it proud/
COOL PEOPLE We all want to do business with people who believe what we believe. What do you believe? State it proudly. HELP SCOUT
3 TELL A STORY People remember stories Stories grip people in ways that facts alone cannot Study yourself, your team, your product and your existing customers and figure out your story Then tell it, tell it as best as you can
People remember stories. Stories grip people in ways that facts alone cannot. Study yourself, your team, your product and your existing customers and figure out your story. Then tell it, tell it as best as you can. TELL A STORY 3
MUCH RESEARCH STORY SELLS BETTER THAN STATS Donations $283 $1.17 Stats Story Researchers found in 2007 that participants were willing to donate up to 2.4x more when presented with a story, as opposed to statistics Source httpy/opim.wharton.upenn.edu/risk/library//20070bhdpdassympathypdf
Researchers found in 2007 that participants were willing to donate up to 2.4x more when presented with a story, as opposed to statistics Source: http://opim.wharton.upenn.edu/risk/library/J2007OBHDP_DAS_sympathy.pdf Stats Story MUCH RESEARCH STORY SELLS BETTER THAN STATS Donations $2.83 $1.17
VERY STORYTELLING MAILCHIMP Don't take our word for it More than 6 million people and companies of al sizes use MailChimp to send about 10 billion emails every month. They ove what they do. and we love helping them do t. Brooklyn Based teet Aug ath. Lath aou M 画明 p图 Mailchimp isn'tjust about email marketing- it's about creating value in its hometown of Atlanta, rewarding creativity and an obsession with delighting customers
VERY STORYTELLING MailChimp isn't just about email marketing- it's about creating value in its hometown of Atlanta, rewarding creativity and an obsession with delighting customers. MAILCHIMP