Be smart about smartphones Five principles for engaging the smartphone newsbrand consumer
Be smart about smartphones Five principles for engaging the smartphone newsbrand consumer
Mobile matters 36m 2hrs mins Ebn UK adults own a daily time spent by mobile ad spend smartphone average UK adult on in2014,￡23bn their smartphone (32%)display
Mobile matters 36m UK adults own a smartphone £7.2bn mobile ad spend in 2014, £2.3bn (32%) display 2hrs 4mins daily time spent by average UK adult on their smartphone
The smartphone newsbrand audience is huge mand young Newsbrands reach 25 million on smartphones 44% of smartphone be newsbrand readers are aged 18-34
The smartphone newsbrand audience is huge…and young 44% of smartphone newsbrand readers are aged 18-34 Newsbrands reach 25 million on smartphones
The smartphone newsbrand audience is huge mand young Newsbrands reach 85% of total active smartphone audience 92%0f18-24and 91%0f25-34 smartphone users access newsbrands
The smartphone newsbrand audience is huge…and young Newsbrands reach 85% of total active smartphone audience 92% of 18-24 and 91% of 25-34 smartphone users access newsbrands
Beware creeping assumptions Mobile Snacking Ad aversion Disconnected activities
Beware creeping assumptions Mobile Snacking Ad aversion Disconnected activities
NEWS WHAT'S YOUR HABIT?
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Fix Track Fill Indulge Invest
Getting under the skin of the smartphone newsbrand reader-a two stage approach Passive smartphone data analysis Interactive daily blogging 1004 users of newsbrand websites. 13 millennials aged 18-34 238 users of newsbrand apps Recruited using Generation News quiz 16th April to 16th July 2015 15th to 21st August 2015 RuU Lieberman Research worldw de
Getting under the skin of the smartphone newsbrand reader - a two stage approach Passive smartphone data analysis • 1004 users of newsbrand websites • 238 users of newsbrand apps • 16th April to 16th July 2015 Interactive daily blogging • 13 millennials aged 18-34 • Recruited using Generation News quiz • 15th to 21st August 2015
The smartphone ecosystem Breadth Habit Accessibility and Continuous -conversation Iversity
Habit Accessibility Breadth and Diversity Continuous conversation The smartphone ecosystem
Five principles 1. Choose your 2. Prime your 3. Enter their 4. Fuel their 5. Play the moment audience world conversation field
Five principles 1. Choose your moment 2. Prime your audience 3. Enter their world 4. Fuel their conversation 5. Play the field