L: I' m afraid this can t be done. Unless you propose some thing definite toge ther with some improvement on your price, we are not inclined to place a large order with you. However, view of the friendly relations between us, we are willing to hold negotiations with you again day after tomorrow. P: All right then, I'll get in touch with my head office right away. 2).篇章口译 The Marketing Mix Promotion Establishing the right product, price, place and promotion for your business The fourth part of the marketing mix refers to process of informing your cus tomers of your company s products. OTo make your customers aware that your products exist, there are a number of methods you may choose to use, they include OMedia Advertising(television, magazines, Internet, radio) O Personal selling (involving a sales person) Non-personal communication (persuasion advertising- competitions, free samples Other promotional types include public relation exercises and free publicity Promotion needs to be carefully planned, and it is usual to decide on a new promotional plan each year. There should be one main ob jective to the promotion campaign and that particular emphasis should be projected during a certain time to a certain market segment. Using market research establishes who are the best market segments to aim your campai gn toward The message of your campaign must be focused towards the market segment and it must relate to the promotional ob jectives. Time your promotion, when and where is the optimum impact likely to be. Which promotional technique you deci de to employ must have a bearing on how best you can reach this segment and which technique would best put your message across favorably. Here are a few techniques you might consider employing USE OF AN ADVERTISING AGENCY The advertising agency consists of specialized people who are able to promote your campaign more effectively and can be called upon when needed to assist the operation wi thout the necessity of having to emp loy full time staff dedicated to advertising within the business PERSONAL SELLING Sales men selling to the customer on a one to one basis. Advantages being that questions can be answered straight away, problems can be sorted out at a personal level. The sales man remains with the customers case through to the completion of the sale.L: I'm afraid this can't be done. Unless you propose something definite together with some improvement on your price, we are not inclined to place a large order with you. However, in view of the friendly relations between us, we are willing to hold negotiations with you again day after tomorrow. P: All right then, I'll get in touch with my head office right away. 2）. 篇章口译 The Marketing Mix – Promotion Establishing the right product, price, place and promotion for your business The fourth part of the marketing mix refers to process of informing your customers of your company's products. ●To make your customers aware that your products exist, there are a number of methods you may choose to use, they include: ●Media Advertising (television, magazines, Internet, radio) ●Personal selling (involving a sales person) ●Non-personal communication (persuasion advertising - competitions, free samples. ●Other promotional types include public relation exercises and free publicity. Promotion needs to be carefully planned, and it is usual to decide on a new promotional plan each year. There should be one main objective to the promotion campaign and that particular emphasis should be projected during a certain time to a certain market segment. Using market research establishes who are the best market segments to aim your campaign towards. The message of your campaign must be focused towards the market segment and it must relate to the promotional objectives. Time your promotion, when and where is the optimum impact likely to be. Which promotional technique you decide to employ must have a bearing on how best you can reach this segment and which technique would best put your message across favorably. Here are a few techniques you might consider employing: USE OF AN ADVERTISING AGENCY The advertising agency consists of specialized people who are able to promote your campaign more effectively and can be called upon when needed to assist the operation without the necessity of having to employ full time staff dedicated to advertising within the business. PERSONAL SELLING Sales men selling to the customer on a one to one basis. Advantages being that questions can be answered straight away, problems can be sorted out at a personal level. The sales man remains with the customers case through to the completion of the sale