In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

1 What do I have to do? （1)Background information （2)phrases and sentences

Objectives Focus Warming up 14.1 Selling and buying 14.2 The sales process 14.3 Selling your own product 14.4 Negotiation on the phone 14.5 Getting it right in negotiations 14.6 Negotiation an international deal Sum up Assignments

13.1 The ideal job 13.2 Applying for a job 13.3 Interviews 13.4 The real thing

《商务英语》课程教学资源：统一命题大纲

I. Review 1. Taking part in a meeting a. Find out what the other people think: Mr. Smith

Objectives Focus Warming up 9.1 Did you have a good journey? 9.2 Hotels and accommodation 9.3 Organizing a conference Sum-up Assignment

Objectives Focus Warming up 5.1 Getting to know the workplace 5.2 Different kinds of companies 5 .3 Company organization 5.4 Company developments 5 .5 Working with others Sum-up Assignment

Objectives Focus Warming up 3.1 I would like to speak to… 3.2 Getting people to do things 3.3 Can I take a massage? 3.4 Planning and making calls Sum-up Assignment

《商务英语综合教程》课程PPT教学课件：Unit 5 Conflict and Compromise