Business conduct - (European) Single Market Company Law - National law National laws – EU harmonization achievements Single Market – Cross-border company migration EU law – cross-border mergers Company groups – EU/National law EU Law Group Structures – EEIG and SE

Chapter Six Monopoly : Market Power 垄断：市场力 Chapter 7 Monopolistic Competition (垄断竞争市场) Chapter 8 Oligopoly (寡头市场) Chapter 9 Game Theory

Ch.4 Market power and dominant firms Chapter 5. Non-linear pricing and price discrimination Ch. 6 Market power and product quality • Search goods • Experience goods and quality • Signaling high quality • Summary

Returns The Historical Record Average Returns: The First Lesson The Variability of Returns: The Second Lesson More oAverage Returns Capital Market Efficiency

13.1 The Capital Asset Pricing Model in Brief 13.2 Determining of the Risk Premium on the Market Portfolio 13.3 Beta and Risk Premiums on Individual Securities 13.4 Using the CAPM in Portfolio Selection 13.5 Valuation & Regulating Rates of Return

LECTURE 1 Introduction of International Shipping LECTURE 2 Liner Shipping Market LECTURE 3 Liner Shipping Market LECTURE 4 Liner Shipping Operation LECTURE 5 Liner Shipping Operation LECTURE 6 ships routing 航线配船 LECTURE 7 ships routing 航线配船 LECTURE 8 Mid-term recitation 期中习题课 LECTURE 9 B/L and Related Conventions 提单和相关公约 LECTURE 10 B/L and Related Conventions 提单和相关公约 LECTURE 11 B/L and Related Conventions 提单和相关公约 LECTURE 12 班轮运输企业管理 Liner Enterprise Management

The March-April 1974 issue for businesses selling It is now widely recognized that one of the main of HBR carried an article products that are pur. determinants of business profitability is market that reported on Phases I chased infrequently by a share. Under most circumstances, enterprises that and II of a project spon-

Structure From Individual to Market DemandFunctions Elasticities Revenue and own-price elasticity ofdemand Marginal revenue and price elasticity

Introduction. The problems in this chapter examine some variations on the apartment market described in the text. In most of the problems we work with the true demand curve constructed from the reservation prices of the consumers rather than the “smoothed” demand curve that we used in the text

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC