Package design has great significance for the success of foodstuffs nowadays. Packages are clearly an integral part of the manufacturing and distribution processes. As clothes speak for their wearers, so too packages speak for the packed food product. Packages are developed not only to make weekdays easier for the consumer, but also to make times of celebration more festive. Many food products would not be in shops and on dining tables, if they had not been packed. Nowadays packages face difficult challenges and roles. They have to create the ambience that hitherto was forged by personal service. Packages replace the salesman

During recent years there has been an explosive growth in the market for fresh prepared fruit and vegetable (i.e. produceproducts. The main driving force for this market growth is the increasing consumer demand for fresh, healthy, convenient and additive-free prepared product items. However, fresh prepared produce items are highly perishable and prone to the major spoilage mechanisms of enzymic discoloration, moisture loss and microbial growth. Good manufacturing and handling practices along with the appropriate use of modified atmosphere packaging(mp)are relatively effective at inhibiting

Managing innovation is a necessary skill for senior management of all food companies producing new raw materials, new ingredients or new consumer products. Company growth and even survival depends on the introduction of successful new products into old and new markets. The dividing line between product success and failure depends on many factors, but the most important are new product qualities, skills and resources of the company, market and marketing proficiency, and an organised product development process

The four basic stages in the PD Process are the same for all food product development, but there are significant differences in the activities, techniques and timings for new product development in the primary production, industrial food processing, and food manufacturing industries Primary production's product development is based on either a breeding process from cultivated varieties or capturing a new species from the wild. The development of new plants, animals and fish takes a great deal of time and depends on times of growing and harvesting There can be a general product concept based on perceived consumer or industrial wants and needs

一、消费者行为的经济理论 二、经济理论并未深入分析消费者个人的、社会的和心理的特点与购买行为之间的联系 三、可在营销学中寻找这个问题。 四、经济理论是对\理性选择行为以及理性行为含义的抽象的和逻辑分析

Globalization defined 1. The manifestations of globalization include the spatial reorganization of production, the interpenetration of industries across borders, the spread of financial markets, the diffusion of identical consumer goods to distant countries, massive transfers of population within the South as well as from the South and the East to the West, resultant conflicts between immigrant and established communities in formerly tight-knit neighborhoods, and an emerging worldwide

一、了解消费者均衡实现的假设条件 二、掌握实现消费者消费均衡的条件 三、了解消费者剩余的含义,并会计算 四、学会运用消费者均衡条件进行购买决策分析

What Are We Doing in this Chapter? We expand our basic consumer choice framework to include the possibility that consumers can sell something to generate income. Again, in terms of theoretical framework, nothing is new

Monetary Measures of Gains-to- Trade You can buy as much rice as you wish at RMB1 per kilogram once you enter the gasoline market. Q: What is the most you would pay to enter the market?

From Individual to Market Demand Functions Think of an economy containing n consumers, denoted by= 1, .. ,n. Consumer is' ordinary demand function for commodity j is