Lecture 4: Marketing Strategy and Planning Lecture Objectives Planning -role/questions/processes? Strategy -components and measurement

Lecture 3: Market Segmentation, Targeting and Positioning Lecture Objectives Segmentation-what/why/how? Target market strategies Positioning and re-positioning strategies

Statistical Thinking and Management Descriptive versus Inferential Statistics Types of Data and their Sources Types of Sampling Methods Types of Survey Errors

Chapter objective This chapter discusses the impact that unanticipatedchanges in exchange rates may have on theconsolidated financial statements of the multinationalcompany

Chapter Objectives: This chapter provides a way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure

传统储运与现代物流的区别 The distinction of traditional transportation and modern logistics 为什么物流如此重要 物流到底是什么 传统储运与现代物流的区别 我们在物流上应该采取何种策略

随着世界经济一体化和科学技术的飞速发 展,物流产业作为国民经济中一个新的增 长点,正在迅速发展,现代物流成为21 世纪最大的朝阳产业之一

一、基本概念:LMS基础 二、案例分析:LMS课程设计实例 三、综合实践:基于LMS的课程设计 四、学习探索:LMS的深入了解与安装

1. Principle of easiest penetration 2. The kinds of computer security breaches 3. What is firewall 4. 了解英文摘要的写作技巧

Cash and Marketable Securities Management Motives for Holding Cash Speeding Up Cash Receipts Cash Payouts Electronic Commerce