信息技术基础 计算机组装与维护 程序设计基础 平面设计基础 数据库原理 数据结构 网页设计与刚站划 ASP.NET应用开发 计算机网络 MySQ数据库应用 LINUX操作系统 网络技术与实践 数据库规划与计计 PHP动态网站开发 JAVA程序设计基础 管理信统 电子商务 JAVA WEB开发基础 应用统计学 软件工程 医院信息系统 多媒体应用基础

5.1 网络营销概述 5.1.1 网络营销的概念 5.1.2 网络营销的理论基础 5.1.3 网络营销的特点 5.2 网络市场调研 5.3 网络营销工具与方法

“互联网＋”的本质与进程 互联网+的动力之源 云网端、大数据和分工网络 “互联网＋零售业” 网络零售释放内需潜力 “互联网＋批发业” 产业集群线上转型 “互联网＋制造业” 柔性化生产加速 “互联网＋外贸” 跨境电商崛起 “互联网＋农业” 老树发新芽 “互联网＋金融” 普惠金融梦想成真 “互联网＋物流” 电商物流异军突起

今天的大环境 移动应用——崭新的应用客户端 云计算——超级应用服务器平台 大数据——实时数据/信息处理 未来的趋势

2.1物流的动脉运输 2.2物流的中心-保管 2.3物流的接口-装卸搬运 2.4物流的起点包装 2.5物流的中枢神经-物流信息 2.6物流的价值新途径-流通加工

一、背景 1.物流是现代经济中重要组成部分 (中国物资流通协会物流委员会主任、中国物流网首席主持人 王之泰教授) 物流是若干领域经济活动系统的、集成的、一体的 现代概念。它的基本含义可以理解为: “按用户(商品的购买者、需求方、下一道工 序、货主等)要求,将物的实体(商品、货物、原 材料、零配件、半成品等等)从供给地向需要 地转移的过程

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter Electronic Payment systems 10.1 Traditional Electronic Payment Systems for Electronic Commerce In electronic commerce, the challenges of payment transactions were initially underestimated Business via the internet and mobile telephony has so far been dominated by the methods of payment customary in traditional business. However, in light of technological progress

Chapter 11 Electronic Commerce logistics 11.1 The Overall Electronic Commerce Logistics 11.1.1 The Logistics And the Logistical System Interest in the Internet has changed so drastically in recent years that one can speak of a universal breakthrough. The remarkable increase in users can be attributed mainly to the appeal of the World Wide Web, the Internet feature that is enjoying the greatest growth. There is some

Chapter 12 Management of Electronic Commerce Security The business world has taken this to heart when it has come to the Internet. Companies have ventured onto the Information Superhighway in increasing numbers to \reduce distribution and marketing costs, eliminate the middleman, increase efficiency, promote impulse transactions and streamline distribution to far-flung locales\as well as to \connect directly with consumers at home, streamline operations and internal