第一节 研究问题与统计方法选择 第二节 调节效应与中介效应 第三节 结构方程模型

第一节 研究主题选择 第二节 综述文献 第三节 研究计划制定

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

重庆工商大学：《市场营销学》课程教学资源（讲义）市场营销学实验课（市场营销模拟）

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

第一节銀行短期借款 第二节商业信用 第三节短期融资券

第一节企北设立 第二节企北变更 第三节企北终止

第一节资金时间价值 第二节风險报酬 第三节利息率 第四节证券佔价