市场调查是取得直接市场资料的基本方法。通过市场调查，企业管理者可以了解市场行 情，做到心中有数。这不但可以提高经济管理的水平，改善企业的服务质量和提高企业经济 效益；而且还是市场预测必不可少的前提和基础，市场调查为市场预测提供可靠的资料

市场调查是运用科学方法记录、汇集、整理和分析有关市场活动资料，了解市场活动过 去和现在的状况，为市场预测和决策提供依据。 这个定义可以概括为 3 个要点：

7.1 Introduction Both food processors and consumers have a basic need for valid and relevant nutritional information; on the one hand to guide production and marketing of genuinely functional products, and on the other to allow selection of products according to efficacy

一、 什么是市场学 二、什么是市场营销 三、 市场学的由来 四、市场学的发展

预备知识 第一章 金融市场概述 第二章 货币市场 第三章 资本市场 第四章 其它金融市场 第一章 金融机构 第一章 效率市场理论与行为金融学 第二章 利率机制 第三章 汇率机制 第四章 风险机制 第五章 证券价格的决定 第一章 金融监管

The packaging sector is an important global industry, representing about 2% of the Gross National Product (GNP) of the developed countries. The value of the packaging industry is about 345 million euros worldwide, of which Europe represents a third. Fifty per cent of this market is packaging for food. Forecasts suggest that the sector will continue to grow in size and importance Many cooking and preservation processes still largely depend on effective packaging, for example canning, aseptic, sous vide and baking processes. Processes such as drying and freezing would be lost without protective packaging after processing to control product exposure to the effects of oxygen light, water vapour, bacterial and other contaminants. However, modern food packaging no longer has just a passive role in protecting and marketing the product. It increasingly has an active role in processing, preservation

Managing innovation is a necessary skill for senior management of all food companies producing new raw materials, new ingredients or new consumer products. Company growth and even survival depends on the introduction of successful new products into old and new markets. The dividing line between product success and failure depends on many factors, but the most important are new product qualities, skills and resources of the company, market and marketing proficiency, and an organised product development process

The PD Process coordinates the specific research activities such as product design, process development, engineering plant design, marketing strategy and desig with the aim of producing an integrated approach to the development of new products. The overall aim is to create a product that an individual consumer or a food manufacturing company or food service organisation will buy. The two parts of product development-the knowledge of the consumer's needs/wants and the knowledge of modern scientific discoveries and technological

一、调查问卷的功能 二、调查问卷的设计流程 三、调查问卷的内容 四、调查问卷的组织 五、调查问卷的预测试

市场调查的概念 市场调查的发展 市场调查的内容 市场调查的分类 市场调查的资料收集 市场调查的功能 市场调查的意义 市场调查的程序与步骤 市场调查的资料整理 关于市场调查报告的再认识