I. Production Analysis Total Product, Marginal Product, Average Product Isoquants Isocosts Cost Minimization II. Cost Analysis

I. Consumer Behavior Indifference Curve Analysis Consumer Preference Ordering II. Constraints The Budget Constraint Changes in Income Changes in Prices III. Consumer Equilibrium

III. Market Equilibrium IV. Price Restrictions V. Comparative Statics II. Market Supply Curve

Overview I. Introduction II. The Economics of Effective Management Identify Goals and Constraints Recognize the Role of Profits Understand Incentives Understand Markets Recognize the Time Value of Money Use Marginal Analysis

I. Basic Pricing Strategies Monopoly & Monopolistic Competition Cournot Oligopoly II. Extracting Consumer Surplus Price Discrimination  Two-Part Pricing Block Pricing  Commodity Bundling III. Pricing for Special Cost and Demand Structures

I. Market Failure Market Power Externalities Public Goods Incomplete Information II. Rent Seeking III. Government Policy and International Markets

I. The Mean and the Variance II. Uncertainty and Consumer Behavior III. Uncertainty and the Firm IV. Uncertainty and the Market V. Auctions

Situation analysis Process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses Should we invest more in our strengths or in our weaknesses? Dr. Jerry L. huxel

Sun Tzu chinese General Know the enemy and know yourself; in a hundred battles you will never be in peril When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant of both your enemy and yourself, you are certain in every battle to be in peril

一、商业银行证券投资概述 二、商业银行证券投资的收益与风险 三、商业银行证券投资的一般策略 四、银行业和证券业的分离与融合