I. Basic Pricing Strategies Monopoly & Monopolistic Competition Cournot Oligopoly II. Extracting Consumer Surplus Price Discrimination  Two-Part Pricing Block Pricing  Commodity Bundling III. Pricing for Special Cost and Demand Structures

I. Introduction to Game Theory II. Simultaneous-Move, One-Shot Games III. Infinitely Repeated Games IV. Finitely Repeated Games V. Multistage Games

I. Perfectly Competition Characteristics and profit outlook Effect of new entrants II. Monopolies Sources of monopoly power. Maximizing monopoly profits. Pros and cons III. Monopolistic Competition

I. Market Structure Measures of Industry Concentration II. Conduct Pricing Behavior Integration and Merger Activity III. Performance Dansby-Willig Index Structure-Conduct-Performance Paradigm IV. Preview of Coming Attractions

I. Methods of Procuring Inputs Spot Exchange Contracts Vertical Integration II. Transaction Costs Specialized Investments III. Optimal Procurement Input

I. Consumer Behavior Indifference Curve Analysis Consumer Preference Ordering II. Constraints The Budget Constraint Changes in Income Changes in Prices III. Consumer Equilibrium

I. Elasticities of Demand Own Price Elasticity Elasticity and Total Revenue Cross-Price Elasticity Income Elasticity II. Demand Functions

III. Market Equilibrium IV. Price Restrictions V. Comparative Statics II. Market Supply Curve

Situation analysis Process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses Should we invest more in our strengths or in our weaknesses? Dr. Jerry L. huxel

Sun Tzu chinese General Know the enemy and know yourself; in a hundred battles you will never be in peril When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant of both your enemy and yourself, you are certain in every battle to be in peril