▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

• I History of copyright protection in China • II Copyright protection of foreigners’ works unpublished or prohibited to be published in China ：US-China dispute • III Works protected by Chinese Copyright Law： Work of Applied Art • IV Upcoming amendments in 2012 • V Copyright Enforcement: computer software • VI Criminal copyright infringement

Globalisation: A Historical Overview China's Role In Globalisation Policy Challenges For China China In The Global Economy

1. 中国地理环境的主要特点 The Main Characteristics of China’s Geographical Environment 2. 地理环境对中国农业文明的影响 The Influences of Geographical Environment over China’s Agricultural Civilization 3. 儒家文化与古代农业文明 Confucianism and Ancient Agricultural Civilization 4. 农业与人口变动、语言变迁 Agriculture and Changes in Population and Language

the development of the banking industry in China the structure of the central banking system the major tasks of the three policy banks in China

《近代中国对外关系史 The History of Modern China's Foreign Relations》课程教学资源（阅读材料）Fairbank, China New History（China's War of Resistance 1937-1945）

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

A. Why patent system neccesary B. Main features of a patent C. Main features of Chinese patent System D. What does a Chinese patent look like? E. Governing Laws and Rules F. File a Patent application in China G. Patent Litigation in China H. Case at trade fair

I. IP Protection in China 1. Domestic Legal System 2. International Protection II. Enforcement of IP Right (Litigation in China with special reference to remedy measures) 1. Administrative Enforcement 2. Judicial Remedy Cases