• Ⅰ. Nida’s analysis of the process of translation • (1) analysis of the source text • (2) transfer from the source to the target language • (3) restructuring in the target language • (4) testing of the translated text with persons who represent the intended（future） audience

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion

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复旦大学：《材料失效分析 Materials Failure Analysis》课程教学资源（教学案例）11. Failure Analysis of Fatigue Fracture on the Outer Ring of a Cylindrical Roller Bearing in an Air Blower Motor

复旦大学：《材料失效分析 Materials Failure Analysis》课程教学资源（教学案例）10. failure analysis of un-wetting for the surface finish on the enig

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