16.1 Introduction 16.2 FURTHER DATA ANALYSIS: (MEASURED V ATTRIBUTE) 16.3 HYPOTHESIS TEST 1 16.4 HYPOTHESIS TEST 2

15.1 INTRODUCTION 15.2 COMMON DATA-ANALYSIS METHODOLOGY 15.3 EXPLORING RELATIONSHIPS 1 15.4 WORKING WITH SAMPLE DATA 15.5 THE INITIAL DATA ANALYSIS AND MINITAB 15.6 SUMMARY

14.1 INTRODUCTION 14.2 WHAT IS DATA 14.3 DESCRIBING VARIABLES 14.4 THE CONCEPT OF A STATISTICAL DISTRIBUTION 14.5 SUMMARY 14.6 THE NATURE OF A SAMPLE 14.8 DESCRIBING SAMPLE DATA 14.7 DATA ANALYSIS USING SAMPLE DATA 14.9 INVESTIGATING RELATIONSHIPS BETWEEN VARIABLES

◼ Outlier and Outlier Analysis ◼ Outlier Detection Methods ◼ Statistical Approaches ◼ Proximity-Base Approaches ◼ Clustering-Base Approaches ◼ Classification Approaches ◼ Summary

◼ Cluster Analysis: Basic Concepts ◼ Partitioning Methods ◼ Hierarchical Methods ◼ Density-Based Methods ◼ Grid-Based Methods ◼ Evaluation of Clustering ◼ Summary

• Ⅰ. Nida’s analysis of the process of translation • (1) analysis of the source text • (2) transfer from the source to the target language • (3) restructuring in the target language • (4) testing of the translated text with persons who represent the intended（future） audience

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

Introduction Cost-benefit analysis is a set of practical procedures for guiding public expenditure decisions